Brands in the Blogosphere and Twitter
Day 4 of the annual State of the Blogosphere report from Technorati titled Blogging Revenues, Brands and Blogs. One of the interesting points in the post is the data about how much brand chatter is going on in the blogosphere.
More than two thirds (70%) of the bloggers say that they are talking about brands in their posts. About half (46%) of the bloggers write about brands they feel strongly about, while more than a third are doing brand or product reviews.
The numbers for blogs are a bit higher than in Twitter. A recent study from Penn State College of Information Sciences and Technology (Jim Jansen, Mimi Zhang, Kate Sobel, Abdur Chowdhury) found that about 20 percent of the tweets are brand related, containing product information in the form of asking and providing:
“People are using tweets to express their reaction, both positive and negative, as they engage with these products and services,” said Jansen. “Tweets are about as close as one can get to the customer point of purchase for products and services.”
I read somewhere that in our everyday conversations we talk about brands approximately 16 percent of the time. I can’t find the source for this data. I you know where it came from please put the link in the comment.