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Coke: Fans First In Social Media (Case Study)

Posted: February 13th, 2010 | Author: Priit Kallas | Filed under: Brands, Case studies | Tags: , , , , , , , | 2 Comments »

A really interesting presentation by Michael Donnelly laying out Coca-Cola’s sosial medai approach. Michael is Group Director of Worldwide Interactive Marketing for Coca-Cola. The presentation was created for the iStrategy2010 conference. You can follow Michael on Twitter @MichaelDonnelly.

2 Comments on “Coke: Fans First In Social Media (Case Study)”

  1. 1 Galina said at 11:38 am on February 14th, 2010:

    Thanks for sharing this presentation. Few really good thoughts and conclusions.

  2. 2 Laurend DeLisa Coleman said at 9:41 pm on February 15th, 2010:

    This is a fine strategy. The thing is, brands are going to have to realize it’s not about general market/one size fits all social strategies like in broadcast. If your a hip 18-34 Black or Latino, you may find this not very organic and therefore, Coke has missed out on the broadest number possible. The advent of two-tier digital campaigns is the current and future. http://www.punchmediagroup.net

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