Coke: Fans First In Social Media (Case Study)
A really interesting presentation by Michael Donnelly laying out Coca-Cola’s sosial media approach. Michael is Group Director of Worldwide Interactive Marketing for Coca-Cola. The presentation was created for the iStrategy2010 conference. You can follow Michael on Twitter @MichaelDonnelly.
Coca-Cola tracks social media “buzz”
Coca-Cola, the soft drinks giant, has developed a new tool enabling it to track the online “buzz” related to its products on social networks like Twitter, the microblogging service. via Coca-Cola tracks social media “buzz” – WARC News – WARC.com.