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Coke: Fans First In Social Media (Case Study)

cokes fans first approach in social communities content

A really interesting presentation by Michael Donnelly laying out Coca-Cola’s sosial media approach. Michael is Group Director of Worldwide Interactive Marketing for Coca-Cola. The presentation was created for the iStrategy2010 conference. You can follow Michael on Twitter @MichaelDonnelly.

Coca-Cola tracks social media “buzz”

Coca-Cola, the soft drinks giant, has developed a new tool enabling it to track the online “buzz” related to its products on social networks like Twitter, the microblogging service. via Coca-Cola tracks social media “buzz” – WARC News – WARC.com.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

2 Responses

  1. This is a fine strategy. The thing is, brands are going to have to realize it’s not about general market/one size fits all social strategies like in broadcast. If your a hip 18-34 Black or Latino, you may find this not very organic and therefore, Coke has missed out on the broadest number possible. The advent of two-tier digital campaigns is the current and future. http://www.punchmediagroup.net

  2. Galina says:

    Thanks for sharing this presentation. Few really good thoughts and conclusions.

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