Coke: Fans First In Social Media (Case Study)
A really interesting presentation by Michael Donnelly laying out Coca-Cola’s sosial medai approach. Michael is Group Director of Worldwide Interactive Marketing for Coca-Cola. The presentation was created for the iStrategy2010 conference. You can follow Michael on Twitter @MichaelDonnelly.
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Social media
Thanks for sharing this presentation. Few really good thoughts and conclusions.
This is a fine strategy. The thing is, brands are going to have to realize it’s not about general market/one size fits all social strategies like in broadcast. If your a hip 18-34 Black or Latino, you may find this not very organic and therefore, Coke has missed out on the broadest number possible. The advent of two-tier digital campaigns is the current and future. http://www.punchmediagroup.net