Creating and Running a Facebook Contest that Gains Traction!
Have you ever organized and run a Facebook contest or sweepstake? There are many options to choose from, but not all of them gain more likes on your page. Understanding what it takes to grow your fan base from zero to 700 takes time and education. We have seen contests gain traction on Facebook through creative, innovative partnerships and ideas. Here is what you need to know to run contests that have proven results.
Rules and Regulations
Before getting started, you should be aware of the Facebook guidelines when running a promotion. You want to reach out to people who are attracted to your business while also following the rules. If you don’t, your contest could end before it even starts. Here are the terms and conditions you should know about:
- If you use Facebook to administer a promotion, you are responsible for the lawful operation of that promotion, including eligibility requirements, such as age and residency restrictions.
- If you are not certain that your promotion complies with the laws, seek out expert help.
- Contests on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.
- Promotions must include an acknowledgment that the promotion is in no way sponsored by or associated with Facebook, disclosure that the participant is providing information to you and not to Facebook, and you must not condition entry upon the user liking a Wall post, commenting, or uploading a photo on a Wall. In addition, you must not use the Like button as a voting mechanism for a promotion, and you must not notify winners through Facebook.
- “Administration” refers to the operation of the promotion, such as collecting entries, conducting a drawing, judging entries, or notifying winners.
- “Communication” means promoting, advertising, or referencing a promotion in any way on Facebook. This can be through ads, on a Page, or in a Wall post.
If you would like more information, you can visit https://www.facebook.com/page_guidelines.php.
With so many rules to follow, it may be overwhelming to think of an idea for a contest, let alone implementing one on your business’ page. In order to help you navigate through this process, there are some apps you can use for assistance. The following list includes applications that vary in price and functionality, but they make it easier to run a contest, manage it, and stay within Facebook’s rules based on your needs:
Easypromos: If you don’t want to spend money on a Facebook tab, use this app. However, you must have 5,000 fans or less for it to be free. This app is a great way to get started with creating your own contest since it allows you to collect names and email addresses of the participants.
Wildfire: This is a popular app for running a Facebook contest. With 10 options for the type of promotion you would like to run along with basic to premium applications, you can’t go wrong. The basic application costs $5 to get started and .99 cents per day of the promotion. The more advanced options can range from $25-$250 to get started and $3-$5 per day.
Offerpop: Use this mostly for promotions and contests. You can follow an easy to use campaign builder which produces real time analytics and updates for your contest. The cost of this app goes by the number of fans your page has, although if you have less than 100 fans, it is free to use.
Static HTML: This app is free to use and allows you to fully customize your tab. However, you can’t be a beginner to use this tool. HTML and or CSS skills are required to get started. If you are able to fully utilize Static HTML, it is great for designing a completely different and customized look for your agency because it can be built from scratch.
Examples of Contests
What gave this insurance agency leverage for their social contests were their strong local partnerships. This allowed them to incorporate the local partners into their contests. For example, during the holiday season, the Weimer Group set up a 12-week, 12-gift giveaway program – all involving local prizes.
To run the contest, the agents used an easy promotion application, in which the first partner promoted was free, and then the rest were $15 per promo. In the first week of the campaign, the Weimer Group was able to help one partner gain 70 “likes” in only a few days.
In order for the fans to win, they had to enter their name and email. Then, their names would be entered into a raffle. The winner was announced through a personal video made by the agency. The dedication and appreciation the agency shows to their local partners and clients reveals how important it is to promote the contest as well as run it effectively.
Not only do some of our agents promote their local partners, but they also give back to local charities. Henry Dunn Insurance helped out its local community through a social media fundraiser. Specifically, they supported those in Pennsylvania affected by massive flooding damages. The agency owner took matters into his own hands by encouraging his fans to “like” the business’ Facebook page. By doing so, he would donate $1 to flood relief for every new “like” received. As a result, the agency gained more than 4,900 likes!
No contest or fundraising promotion is too big or too small to implement on your Facebook page. As long as you have confidence in your mission, loyal fans, and a plan of action that follows the regulations of the social media platform, you can see the results you want to in no time!
Author bio: John Boudreau, COO and Co-Founder of Astonish, has been in the insurance marketing and technology business for nearly 10 years. He works closely with local insurance agencies across the country to understand what works and what doesn’t in an attempt to increase their share of the digital landscape through online marketing tactics and a robust customer relationship marketing tool. Clients of the Astonish digital marketing system often have outstanding results as described in these Astonish results reviews. Before Astonish, Boudreau honed his problem-solving abilities while working as an environmental analytical chemist. He also founded Ion Marketing Group, a digital marketing company focused on the real estate industry. An avid musician, John plays the drums, the bass and the guitar.
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