Egypt and Google AdWords targeting FAIL

I was looking for information about riots in Egypt and happened to notice these content targeted ads.

A few steps from pyramids… great view!

egypt ad targeting fail 2

Real estate in Egypt is a great investment… cars, not so much.

egypt ad targeting fail 1

It is understandable that machines will generate matches like these but the people behind the wheel should wake up. They won’t probably get too many pointless clicks but there might be some adverse branding effects.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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