European Social Media Trends
This slide show has up to date and detailed information about social media in some of the largest European markets. Thanks to Tom Smith for great presentation.
This is a presentation given to the IAB Europe council, exploring European trends in social media involvement, the impact of social media and the steps that need to be taken. Also looks at the future and why the passive impact of the social ecosystem is bigger than the immediately involved one. This is due to social recommendation and data informing all purchase decisions through search, augmented reality and will increasingly impact the nature of the content we consumer in all platforms.
You can make the presentation full screen for better readability.