Facebook Fans Are Back!

Last week I noticed a sudden jump in the unsubscription rate of the Facebook pages I’m managing. The fans started to unsubscribe all at once on January 4. I wrote a post about it and many readers offered suggestions what might have happened (Facebook: Where Have All The Fans Gone?).

In comments you offered suggestions about what happened. Clearing out inactive accounts, Facebook adding and unlike button next to the feed stories.

Well, now all the fans are back and even more. This means that the number of unsubscribers is lower than it was before January 4. On the January 26 the number of Lifetime Total Unsubscribers dropped back down. In all cases that I have observed the number of unsubscribers has dropped between 40 to 60 percent.

So, what’s up with that? If you base your activitiest on Facebook analytics then you might get really stressed out. If you try new things and see unsubscription rate rise then you stop. Only to find out that it was Facebook’s closed way of fiddling with things. What do you thin happened?

Facebook analytics fans are back 1

Facebook analytics fans are back 1

Facebook analytics fans are back 1

Facebook analytics fans are back 1

Facebook analytics fans are back 1

Facebook analytics fans are back 1

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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