Guy Kawasaki: Enchantment

Priit Kallas

387 posts

Filed under: Books, Ideas, Psychology, Social Media

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Tags: change the world, components of enchantment, enchant, Enchantment, great cause, guy, guy kawasaki, influence, kawasaki, likability, social media books, trustworthiness

If you want to change the world — or even part of the world, this book is for you. You’ll learn how to influence what people do while you maintain the highest standards of ethics.

The book explains when and why you need enchantment, and describes the components of enchantment: likability, trustworthiness, and a great cause.

How to launch a new effort, overcome resistance, and use technology to enchant. You’ll even see how to enchant your employees, your boss, and resist the enchanting wiles of others. The books is full of examples and advice.

Here’s a graphic overview of the book:

You can get this books from Amazon:

Enchantment: The Art of Changing Hearts, Minds, and Actions

by Guy Kawasaki
rating 4.7/5

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Image from Guy Kawasaki

Posted on: April 4, 2011

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