Social media &
Guy Kawasaki: Enchantment
Filed under: Books, Ideas, Psychology, Social Media
If you want to change the world — or even part of the world, this book is for you. You’ll learn how to influence what people do while you maintain the highest standards of ethics.
The book explains when and why you need enchantment, and describes the components of enchantment: likability, trustworthiness, and a great cause.
How to launch a new effort, overcome resistance, and use technology to enchant. You’ll even see how to enchant your employees, your boss, and resist the enchanting wiles of others. The books is full of examples and advice.
Here’s a graphic overview of the book:
You can get this books from Amazon:
Enchantment: The Art of Changing Hearts, Minds, and Actions
by Guy Kawasaki
rating 4.7/5
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Image from Guy Kawasaki
Posted on: April 4, 2011
Love this tip: “Make crows feet.” LOL.
Thanks Sheri, that was a good one
Seems like a great book!
After reading your review I bought this book How to Achieve Enchantment from the shop and read it. It is really worth of time and money. The author has given a well structured explanation of the statements he wrote, which we can easily implement on our life for success.