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4

Guy Kawasaki: Enchantment

If you want to change the world — or even part of the world, this book is for you. You’ll learn how to influence what people do while you maintain the highest standards of ethics.

The book explains when and why you need enchantment, and describes the components of enchantment: likability, trustworthiness, and a great cause.

How to launch a new effort, overcome resistance, and use technology to enchant. You’ll even see how to enchant your employees, your boss, and resist the enchanting wiles of others. The books is full of examples and advice.

Here’s a graphic overview of the book:

enchantment infographic Guy Kawasaki: Enchantment

Book Enchantment Guy Kawasaki: EnchantmentYou can get this books from Amazon:

Enchantment: The Art of Changing Hearts, Minds, and Actions Guy Kawasaki: Enchantment

by Guy Kawasaki
rating 4.7/5


Check out the related post: Best Selling Social Media Marketing Books 2011. I was looking through the list I have read during the year and what I would like to read in the near future. In the process I created this list of really great books about social media and marketing.

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Image from Guy Kawasaki

 

Posted on: April 4, 2011

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4 Responses

  1. Sheri Bell April 20, 2011 7:07pm

    Love this tip: “Make crows feet.” LOL.

    Reply

  2. Priit Kallas April 21, 2011 4:04pm

    Thanks Sheri, that was a good one :)

    Reply

  3. Brian May 2, 2011 4:04am

    Seems like a great book!

    Reply

  4. After reading your review I bought this book How to Achieve Enchantment from the shop and read it. It is really worth of time and money. The author has given a well structured explanation of the statements he wrote, which we can easily implement on our life for success.

    Reply

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