OpenClose

Popular

social media key performance indicators kpis

48 Social Media KPIs (Key Performance Indicators)

top 10

Top 10 Social Media Marketing Mistakes That You Shouldn’t Make

newsetter autoresponder model

How to Use Social Media Channels to Build Your Newsletter

laulasmaa digital elite camp

Digital Elite Camp 2014: Data-Driven Marketing and Conversion Optimization

2

How Brands Must Combine Paid, Owned, and Earned Media

Converged Media Workflow 300x202 How Brands Must Combine Paid, Owned, and Earned Media The Converged Media Imperative: How Brands Must CombinePaid, Owned, and Earned Media By Rebecca Lieb & Jeremiah Owyang With Jessica Groopman & Chris Silva Includes input from 34 ecosystem contributors.

Consumers rarely pause to note provenance. Media are a veritable blur. The primary quest is for information, entertainment, or shopping. The goal is simply to find the “right” media, be it paid, owned or earned, along this highly dynamic customer journey.

Brands are challenged to intercept this elusive customer and cut through the media clutter, regardless of whatever channel or medium consumers are engaged with.

Posted on: July 27, 2012

Leave a Reply

Your email address will not be published. Required fields are marked *

2 Responses

  1. Stanley Rao July 31, 2012 1:01pm

    Interesting… thank you for sharing this with us

    Reply

  2. Facebook Credits August 10, 2012 2:02am

    Thanks for the provided content. I’ve barely gotten through the first couple of pages but the read is invaluable in regards to social media.

    Reply

x