OpenClose

Popular

69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools [UPDATE 2013]

Facebook Cheat Sheet Sizes and Dimensions

Facebook Cheat Sheet: Sizes and Dimensions

social media manager

Social Media Manager Responsibilities

top 10

Top 10 Social Media Marketing Mistakes That You Shouldn’t Make

2

How Brands Must Combine Paid, Owned, and Earned Media

Converged Media Workflow 300x202 How Brands Must Combine Paid, Owned, and Earned Media The Converged Media Imperative: How Brands Must CombinePaid, Owned, and Earned Media By Rebecca Lieb & Jeremiah Owyang With Jessica Groopman & Chris Silva Includes input from 34 ecosystem contributors.

Consumers rarely pause to note provenance. Media are a veritable blur. The primary quest is for information, entertainment, or shopping. The goal is simply to find the “right” media, be it paid, owned or earned, along this highly dynamic customer journey.

Brands are challenged to intercept this elusive customer and cut through the media clutter, regardless of whatever channel or medium consumers are engaged with.

Posted on: July 27, 2012

Leave a Reply

Your email address will not be published. Required fields are marked *

2 Responses

  1. Stanley Rao July 31, 2012 1:01pm

    Interesting… thank you for sharing this with us

    Reply

  2. Facebook Credits August 10, 2012 2:02am

    Thanks for the provided content. I’ve barely gotten through the first couple of pages but the read is invaluable in regards to social media.

    Reply

x