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HOW-TO: Tag Social Media Links for Google Analytics

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17 Responses

  1. STEF June 1, 2011 11:11am

    Great article Priit! Very useful!

    Reply

  2. Priit Kallas June 1, 2011 11:11am

    Thanks, Stef!

    Reply

  3. Sherry Nouraini June 2, 2011 7:07pm

    This is what I call a value-add post. Thank you, such great information.

    Reply

  4. Daniel June 10, 2011 3:03am

    wow, interesting and disturbing – shows you can’t just assume the all powerful google analytics are telling the truth ALL the time

    Reply

    • Priit Kallas June 10, 2011 12:12pm

      Thanks Daniel! Google Analytics wasn’t designed for these devices. The information itself is correct but lacks granularity.

      Reply

  5. Lea Philpott October 17, 2011 5:05am

    Hi Priit,
    This post used to contain a URL conversion tool but it seems to have disappeared. Will it be coming back??

    Reply

    • Priit Kallas October 17, 2011 7:07am

      Sorry about that Lea and thank you for letting us know. The new site design has broken some stuff. We fix it ASAP.

      Thanks,
      Priit

      Reply

  6. Ellen February 13, 2012 3:03pm

    great stuff. Love it when its all in one short article.

    Reply

  7. Pingback: 9 consigli utili per far crescere il proprio profilo Twitter | Viralbeat

  8. Roisire April 29, 2012 11:11am

    Hi,
    Thanks for this, I’ve been using the URL builder for a while and it works great. But I have never used it for tweets. You say that tweets from desktop clients register as direct, I have recently switched from owl.ly to using bitly to monitor tweets, do you know if these bitly links also show up as direct?

    Reply

    • Priit Kallas April 30, 2012 3:03pm

      Roisire, we use tagged URLs and shorten them with bit.ly. The visits will apear under traffic sources > campaigns.

      Reply

  9. Peter May 30, 2012 8:08pm

    Great information, short but helpful. Thanks for sharing Priit.

    Reply

  10. Digital Marketing Company February 27, 2013 8:08am

    Well idea really it’s great i tried i am getting good traffics..

    Reply

  11. Tom March 20, 2013 4:04pm

    Google Analytics is a tech oriented analytics suite. It measures technical things mostly.

    Systems such as KissMetrics and Kontagent will measure consumer-focused and business-oriented things, and is much more interesting to understand how your social business actually performs.

    What would be very useful would be a comparion of different free and non-free solutions out there for social/online services – where the focus is on understanding the performance of your serivice rather than “page-views” and referrals/traffic.

    Any good tips here?

    Reply

  12. Mary May 27, 2013 12:12pm

    It’s a really good way to measure social media success. Thank you for sharing it but I hope you will make a video about how to set up it, cause it seems like a bit confusing but I’ll try :)

    Reply

  13. Anand Singh June 18, 2013 1:01pm

    The link is same what i notice when referring a website through social media in desktop browsers. Interesting share!!

    Reply

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