Interactive marketing to approach 1/3 of all ad spend by 2016

Our projection shows this spending more than doubling to $76.6 billion, 35% of all advertising, by 2016 (and more than marketers now spend on television). This is massive. Digital marketing is unquestionably heading for the center of the marketing mix. Spend will near $77 billion as interactive gains legitimacy in the mix.

Read more: Interactive marketing to approach 1/3 of all ad spend by 2016 (and how we know).

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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