Interactive marketing to approach 1/3 of all ad spend by 2016
Our projection shows this spending more than doubling to $76.6 billion, 35% of all advertising, by 2016 (and more than marketers now spend on television). This is massive. Digital marketing is unquestionably heading for the center of the marketing mix. Spend will near $77 billion as interactive gains legitimacy in the mix.
Posted on: August 26, 2011
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