How Link Building Makes Your Local SEO Stand Out
SEO conventions have gone through a lot of changes in last few years. No business can afford to neglect the audience in current scenario. The Local SEO, paid more emphasis on improving website ranking on the search engines. This further compelled them to come up with better services as mobile users are increasing day by day.
What Does Local SEO Mean?
Most of you must be confusing local SEO with the link building of only local business. Instead it operates on all kind of businesses by covering all local sources. If you get links from local sources, it can be helpful for a business to improve the site’s link authority.
A website is the best display of your business on the web. According to the research, approx 72% of the web users search for local businesses. On the other hand, 86% search for companies and big businesses. The social media accounts play an important role to keep running the marketing conventions of the online businesses.
These statistics state the predilection in search patterns and behavior of online users. Moreover, the increasing number of mobile users has brought this change of search pattern. This indicates the shift towards getting more local. Wearable gadgets and mobile devices have also contributed to this propensity.
Why Local SEO is in Trend?
Mobile devices have brought the digital and physical world together on a single platform. Businesses across the globe have understood the value to offer good services to the mobile users. This trend has given rise to a stiff competition among these service providers. They have realized the worth to serve small niches. It leads to promoting local optimization in the searches.
Remember, local search results are helpful to get most of the organic results on SERPs.
Is Link Building Crucial For an E-Business?
Link building has emerged as a successful business technique that helps in branding your local business through quality backlinks. Many website owners find this technique either an outdated one or as some alien concept. But according to experts, if it is done, this might turn SEO into an influential technique of business development.
But, it depends on the quality of the links that these will sustain in the competition or would fall in heaps of other backlinks. Before you think of improving the quality of your links, it is better to know how good links look like actually.
A good link:
- Always functions to enhance the visibility of a business brand amid its audience.
- Draws significant traffic to your website.
- Helps in improving the credibility of your brand among new and potential users.
- Escalates the ranking of site on various search engines.
- Scores perfect on all SEO parameters, one of which is analysis of website links. To simplify this process, you can use the online website SEO analysis tool that shows, if any bad link persists in your code.
If you have got an idea about how link building can influence your business, you can now decide, whether you would proceed with local SEO for your site or not.
Best Link Building Techniques to Target Local SEO
We begin with the common link building technique, which is helpful in SEO localization.
1. Get Famous
You can start by making your site popular amongst your audience. This can be done by running contests and organizing some engaging events to tick the right cord with your audience.
Here is a flow chart, how you can begin with it:
- Create an idea that might influence the audience or might polarize their opinion in some way.
- Go online with the idea and integrate all needed functions that could improve its reach and functionality. Include only relevant and interactive content in the post.
- Now form a strategy to link it with some relevant post or site and share it on social media platforms.
2. Get Associated with Local Groups and Organizations
Research and find all the local organizations who are running some nomination links contest. If you take part and win in any of their competition, they would publicize your brand on their platform and would share your link in their news and notification sections. Such contests offer many benefits as they publicize your business and help it make a first impression amid the audience.
3. Local Websites
This is one of the proven and most popular link building techniques followed by a large number of businesses these days. But make sure you contact a website that is validated and confers qualitative proceedings for publishing your content. Also, the chosen website is socially-active and scores well on traffic criteria. E.g., try approaching local online news sites.
4. Go Visible on Google Maps
The presence of your website on different browsers and Google maps validates the credibility of your business and helps audience find your location. Get featured on Google Maps and let your audience know about your business. Giving away directions to your audience for reaching to you can be engaging and benefiting for your business.
5. Include Only Unique Content
Don’t waste your resources in putting vague content on your site, it would not only avert visitors from your site but would be of no use to your business as well. You need to include the content that exhibits the objectives and the required information.
6. Add Special Characters to Your Content
Offering clear and precise content to your audience would help in generating more traffic for your website. Take an example, if you have posted a video about a new event on your site. Specify the type of content in a box or bracket in the end of the title. If your video post is about “Top 20 business headlines”, you can write it like “ Top 20 business headlines” (Video). This would help your audience get an idea about the content.
7. Ask for Link Reclamation
Getting credited for your own posts and published items is definitely a boon for your business. Many of the times, you would find your brand or company name within Google search without any links to your website. This might not sound good for your business, so detect all these unlinked items from the web and get their backlink added to your website.
8. Use Only Validated Mails
Remember, first impression is the last impression, so whenever you send mails to your potential audience for the first time, make sure you have provided validated mail ids. Any kind of failed email notification might hamper the smooth processing addressing your audience. You can actually ensure a good SEO campaign by proffering successful email outreach amid the audience.
9. Mutual Sharing of Links
Though, sharing links of your site on other website is a benefiting factor for your business. But, if the process gets mutual, the results get doubled. Along with sharing your links, you must invite and offer other businesses to share their business links on your site. Giving out this opportunity to share links, helps you in getting the links back.
10. Believe in the Power of Social Media
No smart business owner would defy the influence of social media on business growth and reach. An SEO manager should have an active business profile on various social media platforms. Popular social media platforms (Facebook, Twitter, Instagram, etc), play a major role in getting popularity among the audience. And, your business presence on various social platforms improves the chances to get higher rank on SERPs.
Have an active presence on social media
You can use link building techniques to improve your business presence in the local area. SEO localization technique boosts your business growth and helps offer services to your customer. But, remember good linking would always take time and so does efforts. And what makes it more popular, you can learn this technique and apply for your business.
Feel free to add your suggestions about this post. If you think we have missed any of the point which is important, you can share it in the comment section below.
BIO: David Meyer is a senior web developer at CSSChopper working from last 8 years. He holds profound knowledge of his field. And, he has contributed to the same by writing informative blogs. All his write-ups are visionary and well-researched.
Photo credit: Unsplash
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