There is mass hysteria with the release of Google+. Marketers can’t seem to shake off the idea that Google+ will mean that Twitter, Facebook and LinkedIn are all history. Although there are no certainties but what seems more obvious now is that social media is here to stay for good. The effectiveness of social media means that various platforms will inevitably emerge at different points of time. Which is why marketers need to be dynamic enough and adapt instantaneously with the shift in platforms.
1. Know your prospects and customers
At the end of the day, the success of your social media strategies is measured by the number of emails you’ve collected from prospects and customers. You can do this through various lead generation tactics like newsletters, blog subscriptions and offering free content. Marketers need to stay visible by being on Twitter and Facebook but you need to drive your prospects and customers to where you can collect data from them like the company website.
2. No Overnight Success
Although marketers make it seem like using social media is easy, it really isn’t. It takes a lot of hard work and time on your part. It’s difficult to constantly interact with people you do not even know. But those who amassed success on Twitter and Facebook are those who kept on pushing.
3. Good Content
You cannot expect to make customers become your ‘followers’ or your ‘friends’ when you’re unable to offer them something special. What this simply means is that the internet is filled so many articles and pieces of information on any subject. So that your content sticks out in a positive way, it must be superior to others. Presentation of content matters as well. Podcasts and videos help because then information is presented in more creative forms.
Customers love it when their queries are answered by the owner of the small business because it makes them feel special and valuable. This is exactly what social media allows CEOs and entrepreneurs to do. With Twitter, you may be a person in a suit but you can interact with all of your customers.
A lot of marketers are aiming for their content to go viral. But here’s the catch: you can’t plan for a thing to go viral and you won’t know when it will happen. The trial and error approach is most appropriate for this scenario.
Chris is an expert marketer who likes to write about what he has learned in over 25 successful years in business and currently specializes in local internet marketing.