Promotions on Timeline Pages
There is a rumor circulating over the past weeks that Facebook will be announcing Timeline for Pages. You can see it by yourself at the first ever live-streamed Facebook Marketing Conference in New York 29th February.
The change will have a great impact on brands’ online marketing. You need to know the most important benefits to your customers to be able to fill in the blank cover photo with an appropriate one.
Much work soon
Tabs will also change, and it will be a challenge for you if you use own custom tabs. You may need to re-code everything, or ask your developers to do so. If you work with landing page providers and promotion builders, they will notify you about the changes.
Timeline for Pages may be introduced at the first Facebook Marketing Conference.
Anyway, it’s sure that you won’t need to worry too much should your page accidentally turn to be a Timeline. Facebook may allow you to decide when to apply the new outlook. (Of course being an early bird gives your company a momentum.)
Tips on how to be prepared for the change:
- Check old posts, which you don’t want to be shown.
- Prepare a nice cover image.
- If you have your own custom tabs, make sure to inform your developers that they will need to fix the application according to the new format.
- You might want to consider a pretty background image like on Twitter.
Coloring seems to be a reasonable way to show the active tab.
3 technical ideas to consider:
1. Colors Mean Active
Small pictures may be uploaded to the “tabs”, which are widgets on the Timeline. Coloring seems to be a reasonable way to show the active tab.
2. Wide Ones
Promotions may have a wide canvas for better user experience. There may be small widgets on the Timeline Wall referring to the wide canvas application.
3. Instant Joy
The cover photo will be an instant tool for marketers. You will not need to use applications to upload images as tabs, because it will be a simple image-upload just as cover photos on personal profiles. Marketers may change images as often as they want, it will be very easy. You can show seasonal info there with currently running promotions.
Pages may switch to the Timeline mode sooner or later, so Antavo Promotion Builder created a potential outlook for promotion tabs.
Promotions may have a wide canvas for better user experience.
What do you expect from Timeline for Pages? Are you happy for the change?
About the author: Zsuzsa Szabo is the co-founder of Antavo Promotion Builder helping marketers to get more customers and engage the existing ones. She tweets as @szabozsuzsa and @antavopromotion.
Antavo Promotion Builder is a promotion builder for marketers, who want to get more customers and engage the existing ones. You can create viral promotions with no permission request needed, including cross liking features.www.antavo.com
Posted on: February 27, 2012
UPDATE: Facebook Timeline for Brand Pages is now live! Read: A View of Facebook Timeline Brand Pages and How to Enable it Right Now In mid...