(Report) Social Media Crises On Rise: the Social Business Hierarchy of Needs
Jeremiah Owyang has post and repost about social media crises and hierarchy of needs for a social business:
Crises may happen on a daily basis we wanted to focus on crises that had the actual outcomes: We categorized each crisis according to three severity levels: Level 1 is for crises that result in negative coverage in mainstream media; Level 2 is for crises that result in negative coverage in mainstream media, and a significant response or change by the company; and Level 3 is for crises that result in short-term financial impact.
Companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business. Interviews and surveys of some of the world’s most advanced companies in social business, and found most invest in four social business requirements. Learn from where others have succeeded and failed – companies should follow the Social Business Hierarchy of Needs.
Embedded is the report, which details the methodology, findings, and recommendations. 30k views in 24 hours on slideshare. Read the full post by Jeremiah Owyang: (Report) Social Media Crises On Rise: Be Prepared by Climbing the Social Business Hierarchy of Needs.