Social media on marketers menu for 2010
Social media is on the menu for most marketers next year. A survey of MediaPost subscribers found that more than half plan to have a presence on social networks as part of their marketing mix in 2010.
What is not clear from the report, however, is the level of spend the survey respondents intended to allocate to social media. Many companies are aware that they need to be in the social space but are still testing the water and large spends are unlikely. The resulting list of popular media for 2010 is as follows:
• Email, with 56.8% realistically planning to use it
• Social networks 56.3%
• Keyword search 49.7%
by Helen Leggatt via Social media on marketers menu for 2010 – Trends & Ideas – BizReport.