Social Media Trends 2012: Pete Cashmore [VIDEO]

At the Mashable Media Summit Pete Cashmore presented an overview of social media trends. He covered the booming mobile industry, the relationship between tablet technology and the current media climate, and social possibilities around TV and music.

The important points in the talk “The Future of Social Media — The Current Landscape and 2012 Trends” were:

  • Facebook’s frictionless sharing capabilities and social gestures
  • flexible displays and bendable device screens
  • news aggregation apps (i.e. Flipboard), magazine apps
  • devices beyond the iPad (Kindle Fire),
  • privacy
  • TV everywhere (mobile) and Apple iTV
  • second-screen experience and social music (Spotify)
  • HTML5
  • content-licensing clash
  • car apps
  • location-based news and near-field communication

Jump to 2:45 to skip the introduction

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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