Social Media Weekend: Baby Boomers, Automotive, Social CRM, The Economist
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Baby Boomers and Seniors Are Flocking to Facebook [STATS]. A new eMarketer report shows that the number of Baby Boomers embracing social media, especially Facebook, jumped drastically between 2008 and 2009.
Social CRM: The New Frontier of Marketing, Sales and Service (PDF). The emergence and increasing usage of social media and other Web 2.0 tools has dramatically altered the ways in which companies interact with their customers. For instance, buying advice, product information and technical help is increasingly being disseminated from consumers to other consumers, in some cases without involvement or oversight by the provider.
The Economist: A special report on social networking (PDF). Online social networks are changing the way people communicate, work and play, and mostly for the better.
Study: Consumers Are Not Annoyed by Ads on Facebook. Good news for Facebook: It turns out users find ads on social networks no more annoying than any other ads on the web.
Using Facebook fans to improve automotive marketing. Facebook Fan Pages have become the most recent in a long line of social media “must-haves” for automotive marketers –- but what do they really tell you? And are they even helpful?
All together now. Diageo, Johnson & Johnson, Microsoft and Procter & Gamble are among 10 companies taking part in an ambitious project that invites brands to work together on developing new brand and product ideas and new avenues for research through in-depth analysis of existing data.
Image credit Cris Watk
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