Social Networks, Email at Top of 2010 Media-Buying List

Email is one of the most efective marketing channels there is. Specially if it’s your own houselist. One thing better than email is peer recommendation and that is found in social networks. Recent survey from Center for Media Research, conducted with InsightExpress shows that marketers know that.

Having a “presence on social networks” is one of the top priorities for marketers in 2010, with 56.3 percent planning to include social-media spending in their next-year’s marketing budget, according to the “2010 Media Planning Intelligence Study”. The number of marketers hoping or expecting to allocate dollars to social networks puts the medium second only to e-mail as 57.7 percent of respondents plan to use it.% “realistically” plan to include social media in their media plans next year.

via center-media-research-percentage-marketers-include-media-plans-2010.jpg.