Tagged: influence

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Applying game mechanics to social media

Everyone likes games – your preference might be for the simple, like Solitare, or complex, like World of Warcraft.  If you think games are frivolous, think again – they help us accomplish the simple,...

Do Friends Influence Purchases in a Social Network? 0

Do Friends Influence Purchases in a Social Network?

There are three distinct groups of users with very different behavior. The low-status group (48% of users) are not well connected, show limited interaction with other members and are unaffected by social pressure. The...