Posts Tagged ‘social media budgets’

21 Social Media Marketing Trends for 2012

We have collected trends in social media, marketing, business, gaming and mobile and combined all of them into this post. Trends collected by Priit Kallas, Mart Prööm and Raul Kaevand. This is our third annual presentation about what to expect in social media marketing in the coming year. We are getting pretty good at this. [...]

Author: Pam Velazquez

How Social Media Helps to Lower the Cost of Marketing

How to justify social media marketing projects to top management from the cost perspective? As marketing trends have evolved from traditional channels to social media platforms, more and more businesses are debating the return on investment (ROI) seen from the utlization of online techniques. While a multi-million dollar campaign can reach more people on Super [...]

Author: Priit Kallas

The ROI of Social Media [Infographic]

Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps [...]

Author: Priit Kallas

Where is the Money in Social Media (ROI)?

Marketers understand instinctively that if you talk to people nicely then they should be more willing to buy from you. But as @treypennington pit it “Happy feelings are not ROI. ROI means RETURN ON INVESTMENT.” MarketingSherpa has put thogether a 2011 Social Marketing Benchmark Report and in there you can see that people are looking [...]

Author: Priit Kallas

State of Corporate Social Media [Report]

Usefulsocialmedia.com has release a interesting report on corporate social media usage. The report shows how big brands organize social media within their organization and budget levels for social media. You can find the full report here: Some of the highlights of the study:

Author: Priit Kallas

How To Measure Social Media ROI

The number one thing about ROI is that it is measured in dollars (or in euros or any other currency you might prefer). Wikipedia tells us that: In finance, rate of return (ROR), also known as return on investment (ROI), rate of profit or sometimes just return, is the ratio of money gained or lost [...]

Author: Priit Kallas

Social Media ROI Will Become Important

As we predicted 2010 is the year when a lot of money will be invested in social media. When serious money starts to pour in then the guys upstairs want to see some results. Until now people have experimented with low budgets and without very specific goals. The bigger budgets will bring an need to [...]