Posts Tagged ‘social media marketing’

Creative And Profitable Video Marketing Through Social Media Online Sites

In this world of globalization, there is a cutthroat competition between various companies selling the same types of products. The products that the numerous manufacturers make needs to be promoted efficiently among potential customers residing all around the world, so that the manufacturers and the companies reap rich rewards by selling their goods, as far [...]

Author: Sonia Jackson

7 the Most Frequent SMM Mistakes You should Avoid

Due to a lack of understanding about social media, many people make mistakes. If they are clever, they will avoid making those mistakes again. If they are good people then they will write about their mistakes to stop others making them. Here are seven mistakes that you should not make. Try to remember that social [...]

Author: Gregg Schwartz

3 things I learned about social media marketing from growing our LinkedIn Group

My company runs a LinkedIn Group that has over 6,000 members. We didn’t get there overnight – it took a lot of time and effort. But I learned some valuable lessons about social media marketing as a result of building this successful LinkedIn Group. Here are some ideas that all small business owners can gain [...]

Author: Kim Quindlen

The Future of Social Media Marketing is Visual

Over the past few months I began to notice a trend in social media marketing. The fastest growing social networks were Pinterest and Instagram. Our Facebook strategy had evolved to include primarily images as they were generating more reach, likes and comments than any other type of content. On Twitter, links to images were more [...]

Author: Priit Kallas

26 Social Media Marketing Trends for 2013

Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location. Read on to find out how marketing will change in the near future. 1. Social everything Social media is [...]

Author: Priit Kallas

Social Media Marketing Trends 2013 Collection

Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight. — Five [...]

Author: Andrew Wenzel

Volkswagen Marketing Matures with “Why VW?” Campaign

Combining the romanticism of the open road with broad social engagement, Volkswagen’s multi-pronged “Why VW” campaign has already made waves in the automotive and marketing worlds. The release of its unique “Smiles” commercial, a car company advertisement that doesn’t advertise any cars, signifies a commitment to innovative marketing strategy. Coming off the success of a [...]

Author: Priit Kallas

21 Social Media Marketing Trends for 2012 in Review

Click here for 2013 Social Media Marketing Trends Last December I made some predictions about what will happen to social media this year. Now it’s time to see which of the predictions came true and what did I miss. I’ll be grading myself, one point for being spot on, 0.5 points if the trends that [...]

Author: Lyndsey Ashle

Social Media Marketing: Making it Measurable and Accountable

Social media marketing, while undoubtedly a must-use channel for some businesses, is often approached in entirely the wrong way. There’s a habit of using social media as a digital marketing channel just as a box ticking exercise. “Let’s get on Facebook cos such and such a body said it’s a great way to generate leads!” [...]

Author: Priit Kallas

Content Marketing and Strategy [SLIDES]

Last week I gave a lecture to Estonian Business School MBA students. The lecture topic is Content and Strategy and it gives an overview how to use blogs, content and social media to drive business results for your brand. The key points of the lecture are: Goals (measurable user actions) Marketing models (consistency, predictability, and [...]

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