Twitter: Content That Markets Itself
Over the past year, the power and growth of the social networking site Twitter has grown from sharing what people are having for breakfast, to a lightning-fast method for delivering messages quickly and effectively.
For example, protestors in Egypt used Twitter to write about their experiences to organize rallies. Unhappy customers and celebrities post comments about unfair treatment they receive from a business. Virtually any piece of information can be shared within a few seconds to thousands, if not millions of Twitter members.
When Twitter is used by a business, it can be a place for your clients to feel like they are truly involved in your own revolution and for you to gain new ones.
Twitter Content Management
Using Twitter to promote your company’s services, sales, and product launches is just one way to reach out to your current client base or to gain new clients.
- Create a list each month of the content and products and services you want to create a buzz about on Twitter.
- Develop a theme for these messages and cater your tweets toward that message. Tweet fun and lively posts that make people think and laugh and cause them to “re-tweet your messages and share them with their friends.
- Create a hashtag for your messages and encourage your followers to use them. Hashtags are short message on topics or services that show what is currently trending on Twitter. For example: If someone is really angry over their treatment from an airline, they might use a hashtag like #airlineismean and encourage others to write about their treatment from the airline. It can also be used for good to promote a public event or concert.
Let Your Clients Do The Work for You
The best part about Twitter is you can get your clients and followers to do a great deal of the marketing work for you.
- Use Twitter to get your clients involved with the discussion of your products and services and ask what they like and what you could do better.
- Read what they have to say about your business and really listen. You might find you’re not marketing to the right segment of the population and can change your campaign.
- Encourage your followers to use your hashtags and offer a discount or coupon for the most original use and see how far it spreads.
- If you receive a negative tweet from an unhappy customer, think about what they are truly saying before you react. Could you have done something better or are they just being cranky? Respond to the negative publicity in a positive manner and admit the mistake and make a commitment to improve your services.
Follow or Lead?
With every celebrity, celebrity dog and anyone with a opinion, it can be difficult to decide who to follow on Twitter. For the novice to social media, start by following companies and people you admire.
- Think about the messages these people or companies send out and why they have a million followers. What is it about their message that make them stick out from the millions of others. How do they cater to their base?
- Use these examples to adjust your messages as you get more familiar with Twitter. A talk show host might re-post interesting tweets from a recent interviewee to reinforce the discussion and ideas they had during the show.
Twitter is quickly becoming a vital and effective way for businesses to respond not only promote their services but respond to their clients growing needs. Using these simple steps and learning from others with successful Twitter feeds, can help your business grow and thrive.
By Pam Velazquez, writer for www.RecordsProject.com
Posted on: October 6, 2011
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