Whom to Trust Social Media or Search Engine Optimization

“Whom to trust Social Media or Search Engines”, the answer to this question can vary as ‘trust’ is a subjective term. However, there are technical explanations that can speak for either – the social media and the search engines and can advocate either of them. Let us have a closer look at it.

There have been always discussions and conversations about the way the search engines are evolving over the period of time. Talks also surfaced about Facebook suspending Google and taking over from it as the prime search engine. It will indeed be a bone of contention when it comes to deciding who first – social media or the search engine.

It is a question of total trust. Would you go the same way your friends and family searches or will you still go with the good old search engines. As an internet user, who has been using both the search engines and the social media, what would be your first reaction to this question?

Keeping in mind the same question, a study was conducted and conclusions were drawn. According to the report, the internet users are found having a tendency of searching many more resources while they are seeking information. Many of the users do not depend on only one single search.

There are more conclusions mentioned in the report. It further says that there are newer users who follow the individuals who are experienced internet users and trust their experience in the field. These users mainly trust the conversations as well as online postings. But at the same time, these newbie do not believe everything they see.

Many of the users who are seeking specific information tend to trust sources like the government, a certain company or institution or any reliable source for that matter. This shows the maturity of the users who remain unfazed by the spurt of information explosion on the web.

The above information is enough to crop up a few more questions. The prominent of these questions is how the people cancome to know about a new service or product on the web? The answer to this is the “source”. It could be the social graph that could be the reason, or the users might be digging to get to the root of the story.

When these sources were still investigated, there were some more conclusions to talk about. Search engines, comments, blogs, web sites sponsored by companies, social networking and government sponsored web sites were some of the categories in which the data were classified.

Healthcare, education, personal finances, travel, packaged foods and public affairs were some of the nine categories which were considered for the study. It was found out that for seven out of these nine categories, the search engine was found to be the most trusted resource of information. The figures (in percentages) for these seven categories were in the high 60s.

This means more than 60 people out of 100 believe the search engines for the source of information to be true. However, the number of people who are resorting to the social media for the sources is also no less, though it may look so compared to the search engine.

A social networking site like Facebook has millions of users. If the trend for the user continues to get the information from the social networking sites, then the trend may change from search engines to social media. Are we all in the transformation phase currently?

But what about the trust and confidence Google has gained over the years? It will not be easy for social networks to take the place of search engines so soon.

Justin Spenser is the author of this post working at MarkupBox, a leading company providing PSD to HTML and PSD to WordPress conversion services

Image credit: niKo KaitanDon Moyer

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