Why People Unlike on Facebook
ExactTarget released a report (pdf) about how consumers want to interact with brands through Email, Facebook, and Twitter. Some of the interesting stats:
After “liking” a company, 51% of consumers say they expect the company to send them marketing messages, while 40% say they don’t expect to receive marketing messages from the company. (The remaining 9% don’t know what they should expect. Talk about sending mixed signals to marketers!)
44% of men equate “liking” a brand with permission to send marketing messages, while 55% of women make this connection.
Top reasons for unliking and unfollowing are:
- The company posted too frequently (Facebook 44%, Twitter 39%)
- Too much marketing posts and I needed to get rid of some of it (Facebook 43%, Twitter 41%)
- The content became repetitive or boring over time (Facebook 38%, Twitter 52%)
Interestingly about quarter of the people on Facebook (26%) and Twitter (27%) just like or follow a brand to take advantage of an one-time offer.
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