Why People Unlike on Facebook

Facebook unlikeExactTarget released a report (pdf) about how consumers want to interact with brands through Email, Facebook, and Twitter. Some of the interesting stats:

After “liking” a company, 51% of consumers say they expect the company to send them marketing messages, while 40% say they don’t expect to receive marketing messages from the company. (The remaining 9% don’t know what they should expect. Talk about sending mixed signals to marketers!)

44% of men equate “liking” a brand with permission to send marketing messages, while 55% of women make this connection.

Top reasons for unliking and unfollowing are:

  • The company posted too frequently (Facebook 44%, Twitter 39%)
  • Too much marketing posts and I needed to get rid of some of it (Facebook 43%, Twitter 41%)
  • The content became repetitive or boring over time (Facebook 38%, Twitter 52%)

Facebook unlike reasons

Interestingly about quarter of the people on Facebook (26%) and Twitter (27%) just like or follow a brand to take advantage of an one-time offer.

Twitter unfollow reasons

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

5 Responses

  1. Priit Kallas says:

    Thanks Keith!

  2. Awesome post. These stats are really needed to prove the point of a lot of people’s underlying opinion.

  1. April 11, 2011

    […] get value from you, then they will not want to pay the price anymore. This reflects nicely in the study done by ExactTarget. The top reasons for unfollowing/unliking/unsubscribing […]

  2. May 3, 2011

    […] a look at this. Of those who unliked Facebook Pages, 26% did so because they only liked to get a one time offer in […]

    [WORDPRESS HASHCASH] The comment’s actual post text did not contain your blog url (http://www.dreamgrow.com/why-people-unlike-on-facebook) and so is spam.

  3. November 25, 2011

    […] justify my action (haha, it’s so hard to not feel guilty), here is a graph that comes from an article that shares stats on why people unlike/unfollow others on Facebook and […]

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