Why Videos Go Viral by Kevin Allocca
Filed under: Case studies, Google, Surveys and stats, Video, Viral
Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 3 reasons why video goes viral.
Nyan cat, double rainbow, Rebecca Black’s Friday, etc. What makes it work?
- tastemakers
- communities and participation
- unexpectedness
View on TED.com @ Kevin Allocca: Why videos go viral | Video on TED.com.
Posted on: February 28, 2012
Related Posts
-

Viral video marketing: T-Mobile Angry Birds Live case study
Just this morning I came across an excellent video by T-Mobile which has tons of viral potential. Angry Birds is clearly the most popular game...
-

Things like this get viral
I couldn't pass the opportunity to share this clip. It is, of course, blindingly obvious why this short film got viral. If you show a model like that...
-

Social Media Weekend: TED Videos, News Readers, Evangelist, Career
5 Insightful TED Talks on Social Media. The best part of the TED conferences is that videos of the talks are archived and free to view right on the...
-

5 Keys to Success: Viral Marketing and Word-of-Mouth Campaigns
We occasionally invite fellow marketers who have interesting insights to share. Here is a guest post from our friends at Kwanzoo. Creating and...
Social media &