Social media &
Why Videos Go Viral by Kevin Allocca
Filed under: Case studies, Google, Surveys and stats, Video, Viral
Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 3 reasons why video goes viral.
Nyan cat, double rainbow, Rebecca Black’s Friday, etc. What makes it work?
- tastemakers
- communities and participation
- unexpectedness
View on TED.com @ Kevin Allocca: Why videos go viral | Video on TED.com.
Posted on: February 28, 2012
