Why Videos Go Viral by Kevin Allocca
Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 3 reasons why video goes viral.
Nyan cat, double rainbow, Rebecca Black’s Friday, etc. What makes it work?
- communities and participation
View on TED.com @ Kevin Allocca: Why videos go viral | Video on TED.com.