Why Videos Go Viral by Kevin Allocca

Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 3 reasons why video goes viral.

Nyan cat, double rainbow, Rebecca Black’s Friday, etc. What makes it work?

  • tastemakers
  • communities and participation
  • unexpectedness

View on TED.com @ Kevin Allocca: Why videos go viral | Video on TED.com.

Pete Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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