World Map Of Social Networks

Jaan-Matti Lillevälja

16 posts

Filed under: Facebook, Social Media, Surveys and stats, Trends

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Tags: Draugiem, Facebook, friendster, map, mixi, Odnoklassniki, orkut, QQ, social networks, V kontakte, Vkontakte

Italian writer, blogger and photographer Vincenzo Cosenza has put together a visualization showing the most popular social networks around the world on a map, based on recent traffic data (December 2009).

As we can see from the map, Facebook is still strong and on the rise. It is dominating most of the western world, together with Africa, Middle-East and the Pacific region. With a user base of 350 million and growing, the map will probably look even greener next year.

Friendster…is…well…Friendster. Nothing to talk about here.

Although Facebook is also growing in Russia, it is still dominated by Odnoklassniki and V Kontakte. I personally don’t see this situation changing any time soon either. They both support cyrillic and are strongly oriented on the Russian-speaking community. They are also widely used among Russian inhabitants in other Eastern European countries.

Google’s Orkut is shrinking steadily, still dominating only in Brazil and Estonia. With Facebook’s user base having grown by 50% in both of these countries in one year, Orkut probably won’t be on the map at the end of 2010. Orkut also used to be big in India, but with Facebook growing by 150% in two consecutive years there, it has lost it’s dominant position.

Mixi is mainly dominant in Japan, with it’s main “advantage” being the possibility to stay totally anonymous – The people in Japan like to generally stay anonymous when surfing. Facebook’s privacy settings haven’t really been embraced there…

China’s QQ, when only usernames are concerned, is the biggest social network in the world. QQ today has over one billion usernames, but only one tenth of them are recurring visitors, topping at 91 million in Dec. 21. Without a doubt, QQ is the biggest player in China and will probably stay that way for a long time.

There are also a bunch of smaller players, being dominant in only one or two countries. But Facebook is changing that situation quite fast:

When compared to june 2009, Facebook has become dominant in 19 countries:

India, South Korea, Saudi Arabia, Czech Republic, Cameroon, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Azerbaijan, Libyan Arab Jamahiriya, Oman, Yemen, Quadeloupeand Martinique

So, China aside, Facebook is still growing fast. By the same time next year, we will probably see a map where Facebook is dominating most of the western hemisphere, together with the Middle-East and the Pacific. The only real players who are stopping Facebook from having a total “world dominance”, will probably be China’s QQ and V Kontakte in Russia.

Posted on: December 22, 2009