7% Of Marketers See Social Media ROI

7% of marketers see immediate return on investment in social media channels. This allows them to increase budgets and spend liberally to improve results. This is a really high number considering that social media has been around for only a short time.

However, about quarter (27%) of the respondents didn’t see tangible value in social media and were skeptic about investing more.

MarketingSherpa asked:

Which statement best describes how social media marketing is perceived within your organization at budget time?

And the answers were as follows:

social media roi

Pete Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

3 Responses

  1. Priit Kallas says:

    The thing with starting without proof is THE problem for some companies where failures are punished. They only use “proven” tactics and thus never innovate.

  2. Like any marketing activity, you need to start using social media to understand where the benefits for your organisation lie. Until you’ve invested time and energy into a concerted campaign, you really can’t make a sensible decision. My business would be in the 7% that achieves measurable ROI and even direct sales – but it takes faith to get to that point.

  1. January 9, 2010

    […] a recent MarketingSherpa study almost half (49%) of the respondents say that they believe that social media will eventually […]

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