Ability to Adapt Quickly Most Critical for Social Media Success [STUDY]

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94% of Fortune 500 marketers surveyed cite the ability to adapt quickly to change as the most critical success enabler in social media. This is followed by Having a clear champion/owner of social media program (93%), Clearly communicated support from executive management (90%), education on what can be achieved through social media (90%), and a culture that encourages experimentation (88%). Here’s the PDF with results.

Read the full post here: Buddy Media and Booz & Company Present Campaigns to Capabilities: Social Media & Marketing 2011.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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