Content Marketing Reading List: Promotion, Strategy, Tools

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This weeks content marketing reading list focuses on content promotion and delivery. How to get your content from zero to sky-high? SEO, email marketing, and outreach are the tools that help us get the word out and bring the visitors in.

Content Marketing Reading List: Promotion, Strategy, Tools

Content Promotion and Delivery

Content Expansion: How To Maximize Your Content
So you created what you thought was a masterful piece of content but there’s no traffic coming in. It’s the one element that people don’t talk about often: content promotion. But when people talk about content promotion, they say it’s often more important than the content itself. In this post you will find out how to do it effectively.

How to Hack the Amplification Process
Amplifying content to the right audiences is tricky business. It’s easy to hope people will find you. Most of the time, it just doesn’t work out that way. Rand takes an look at how marketers should find the right audiences for their content and tools. Step by step guide to effectively hacking the amplification process.

How to Hack the Content Amplification Process

The Secret Weapon to Content Marketing: Outreach Emails
A while back, I wrote an article for my blog about 17 Killer SEO Resources. It was one of my worst posts in a long time, but it was shared almost 645 times and resulted in 10k visitors to my site. Without a doubt, I know the secret to that post’s success: outreach emails. I reached out to about to all 17 people that I mentioned in that post. I just let them know that I had written something that mentioned them.

20 Tips for Dramatically Better Emails
Email marketing is all about getting the basics right. You need to segment your lists. You should upgrade your transactional emails. But every email marketer also needs to invest time in big picture strategies. Positioning, voice, value and conversion optimization. The 20 tips may seem basic but you’ll find many at the core of the best email marketing campaigns out there.

10 Ways To Create Contagious Content for Your Social Media Marketing
Do you want to create posts that people can’t wait to share? Do want to maximize the social media ROI for your posts. Do you want to stand out among the sea of content put out every day? Creating shareable content boils down to understanding the mind of your audience. What elements cause them to share? In this article, you’ll learn the science behind what makes people share.

Stop Wasting Time on Social Media Marketing: 19 Steps to Social ROI
Social media is so simple anyone can do it wrong. Let’s look at how you can stay in front of a social media blunder and create the kind of social media presence that can actually help your audience while promoting your brand.

21 Ways to Improve Email Deliverability
Return Path reports that one in six emails never makes it to the inbox. One in six is a lot. What if one in six of your customer-service emails went missing. Or one in six order confirmations? When one in six of your email messages is getting lost, it’s time to do something about it. Just cutting that rate in half will give your entire email marketing program a 10% lift.

Why SEO Is Actually All About Content Marketing
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together? I want to share exactly why SEO is actually all about content marketing, and vice versa.

Content Marketing Tools and Resources

18 Tools for Content Creation: Improve Your Writing with Less Effort
To create a high volume of high quality content, you need to be as efficient as possible. Today I’m going to show you a collection of great tools that will help you create better content. Right tools help you create more and better content with ease.

17 Killer Content Marketing Resources All Entrepreneurs Need
Content marketing is here to stay! If you’re working on your game plan, make sure to include the following articles in your “must read” list. Whether you’re looking for ways to stretch a single blog post topic into a meaty five-piece series or you’re wondering when to publish your posts for maximum effect, you’ll find answers to these questions and more in these 17 killer content marketing resources.

This Surprising Reading Level Analysis Will Change the Way You Write
Scholars have formulas for estimating reading level. They do it by using syllables, sentence length, and other proxies for vocabulary and concept complexity. I ran a chapter from my book through the most common one, the Flesch-Kincaid index. I learned that I’ve been writing for 8th graders. Curiosity piqued, I ran a reading level calculation on The Old Man and the Sea. The Pulitzer- and Nobel Prize-winning novelist whose work shaped 20th-century fiction, wrote for elementary-schoolers.

21 Must-Read Content Marketing Blogs to Follow Today
Content marketing is coming of age. There’s been a ton of great blogs, but a few are rising up and challenging the old mainstays. Becoming the best resources for content marketers today. This post showcases the best content marketing blogs today, and why we love them so much.

Focus on Content Marketing: 4 must see slide decks
Social media is empty without high quality content. This list is all about content marketing. From specific content marketing tips to help you manage things from day to day to content marketing strategy that will keep you growing and improving as you go along.

Content Marketing Stack
A curated directory of content marketing resources & tutorials.

Content Marketing Strategy and Guides

The COMPLETE Guide to Content Marketing (Seriously)
Content marketing = SEO. Why on earth would anyone share, engage and link to our services page?! They wouldn’t! To get those real engagements and links you need to create something of incredible value. To rank in search you need a great piece of content. Hence, content marketing = SEO.

The Ultimate Guide To Kickstart Your Content Marketing Machine
Here’s the bad news. To set your content marketing on the right course you need to do some old-school research. The good news is that almost nobody takes the time to do it. As a result, most content marketing initiatives fail miserably! So there is lots of room for newcomers that have the persistence to do it right.

How to Turn 1 Idea Into 2 Months of Content Marketing (and More)
It’s time to break the topic habit. The temptation to think of content marketing as individual projects – like blog posts. As an alternative, explore the benefits of serialization. Developing content in a short series of blog posts organized around a common theme. The series approach offers numerous advantages…

How To Write Content That Sells: Anatomy In A 6-Figure Post
Sometimes you write a piece of content and see a huge influx of leads/sales. Other times, you’d be excited to hear a cricket chirping. So, how are you publishing content that sells? This article shows you the process to create content which leads to as much as 6 figures in real revenue. All from a single post (and many other examples).

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.