Google+ is failing! [DATA]
I have been monitoring Google+ traffic levels with Alexa from the beginning of August. It was doing OK in the first half of the month. This is why I didn’t pay much attention to it. But then the percentage of Google+ traffic from total of Google.com started to fall.
[UPDATED TO REFLECT LATEST CHANGES, September 6 2011] Here are the numbers:
[table id=2 /]
As you can see from the chart the downwards movement is significant and steady. The Google+ share in Google.com’s total traffic has dropped
more than 27% in the last two weeks . If this trend will continue then Google will have a really big problem.
I hope they find a solution as we all will have a betters social networking experience when there are more than one competing social media networking sites. The biggest problems that I have with Google+ are:
A lot of businesses are looking to find ways using Google+ for marketing. Well, Google told us to cool down and wait for it. If it is a platform I can use for business then I’m more interested. Right now Google is screwing with people who use personal profiles to set up business pages. So f****** what?! Let them! You may learn something!
We are in trial. It’s a beta. Work in progress. Somebody has to stand up and say we are go now! All websites are work in progress! Grow up, take some responsibility and launch the damn thing. Let people know through other services. GMail, Docs, YouTube, AdWords. Put it out there. Sure, the service may fail and annoy people but if you don’t do that Google+ may fail.
I may be wrong here and maybe games will bring a ton of people to Google+, but I think it’s stupid. Yes, of course I can beat Sergey Brin on Angry Birds. Does it add any value to Google+ for me? Not really. (OK, maybe a minor ego boost). The whole gaming experience is not something to write home about. What they should have done is to create an open API. Let everyone write apps for Google+. Empower people! Make it easier and better than in Facebook.
This is somewhat tied to business problem. Show me how to integrate Google+ into my business for marketing or to serve clients better. You don’t have to invent everything yourself, let the users invent for you.
I use Google Apps for my email and you can’t use that email with Google+, Coming soon is what they say. Well… I don’t want to use another address with Google+. I have my email address that is tied to virtually everything and now Google tells me to use another address that is like an island in the sea and not connected to anything. For the same reason I missed Google Buzz entirely (in that case coming soon changed to out of business).
Last week I posted a Google+ invite link to this blog. As you can see more than half of the invites remain. There have been 326 visits to that post, 189 clicks on the link and 69 sign ups. You have to get people in through the services, they have to need it. There’s only so many geeks who want to check it out for its coolness.
That’s about it! I would really hate to see Google+ fail. Competition is great and will make life better for all of us. But if this trend continues then it would be hard to get new people to sign up. “Hi! Come join our great social networking site that nobody uses! There’s lots of room…”
Comment to let us know what do you think, about Google+’s future.
- Top 10 Social Networking Sites by Market Share of Visits [July 2011]
- Social Media Weekend: All You Need to Know About Google+
- First Impressions of Google+ and How it Hopes to Trump Facebook
- 150 Google+ Invites!
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