How to Build a Massive Email List
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Michael Hyatt confessed that he wouldn’t have been able to build a multi-million-dollar business if not for his email list.
“Even today, my email list is still my number one business priority—and asset. I have built a multi-million-dollar business on the strength of my email list. Ninety percent of my income comes from it.”—Michael Hyatt
During his journey to build a blog that makes $100,000 per month, Neil Patel emphasized the need to build an email list:
“The bigger your email list gets, the easier it is to make money.”—Neil Patel
If successful internet marketers like Michael Hyatt and Neil Patel believe the strength of their income heavily depends on their email lists, then why shouldn’t you build yours?
Here are more examples. Jason Zook generated $80,000 from his book before he wrote a single page of the book, thanks to email lists. In fact, he had a small email list, yet he sold $80,000 worth of books.
And SeeWhy studied a sampling of 60,000 e-commerce transactions across a variety of sites. They tracked where the majority of their traffic who loaded items into their shopping cart was coming from. And guess what? 56.8% came from email. The study is quite old but still a good indicator.
That’s the power of email marketing. It offers the highest return on investment (ROI). Just take a look:
You’ll often hear internet marketers say “The money is in the list.” When you have a list of dedicated fans, you can always sell anything to them as long as the product is relevant and it solves their problems.
So, now that you know the money is in the list, how can you build yours? There are six steps you can take to build a massive list of raving fans.
- Create a persona: understand what your audience needs and wants
- Content marketing: start with a blog and build from there
- Consistency: keep up the good work, don’t stop publishing content
- SEO: make sure everything you publish is optimized
- Content upgrades: create content assets that lead to signups
- Build a relationship with your list: send your subscribers exactly what they want
Step 1: Create a Buyer Persona
Using a buyer personas is crucial to your marketing success online and offline. Anywhere the eye can see, it’s likely to see an ad. People are being exposed to at least 3,000 marketing messages per day.
The only way to make your message stand out in the sea of marketing messages is to create a buyer persona. A buyer persona will tell you:
- Who is your buyer
- What are they trying to accomplish
- What goals drive their behaviors
- How they think
- How they buy
- When and Where they buy
- Why they make buying decisions
When you create a buyer persona and use it, many people who land on your site would be eager to give you their email addresses. And they’ll be looking forward to receiving emails from you, because your messages will resonate well with them.
Here’s how a well-crafted buyer persona looks like:
HubSpot has created an extensive guide that will teach you how to create the perfect buyer persona. Keep in mind that your buyer persona is the foundation of your marketing which is why I strongly advise you to create it first.
Step 2: Start a Blog
Blogging is one of the most powerful internet marketing channels available. According to a study conducted by HubSpot, marketers who have prioritized blogging are 13x more likely to enjoy a positive ROI. Businesses who have prioritized blogging receives, at least, 55% more visitors, 97 inbound links and have 434% more indexed pages on search engines.
Let me illustrate this to you:
While your primary goal isn’t to have more visitors, inbound links, and indexed pages on search engines, all these are needed to achieve your goal of building a vast email list. These advantages help you build a successful business online.
You need more visitors to your website to build a massive email list. Blogging gets you more visitors. You need more inbound links to rank on search engines. Blogging helps you get more inbound links. You also need more pages to collect more emails. Blogging helps you create more indexed pages. So you see why you shouldn’t ignore blogging in your marketing strategy.
The good news is the only thing that blogging costs is your time. If you have the time to blog, then you’ll be on your way to building a massive email list that makes you a lot of money.
Step 3: Publish High-Quality Content Regularly
Quality content is the phase where you’ll need the buyer persona you created earlier. You should create content based on the information in your persona. That’s what helps you draw in the right people who would be willing to give you their emails.
Now, I’m not here to tell you that content is king. The truth is, high-quality content backed by a solid promotion strategy is the KING. So, what is a high-quality content?
In simple words, high-quality content is any web content that blows out everything your competitors have created on the same topic. For example, when Brian Dean created his epic “Google’s Ranking Factors,” he went the extra mile to ensure that his article beats competitors from every angle.
- He made his article more comprehensive
- His article included more images
- His article included more links
- His article included more facts backed by research
- His article included more quotes from influencers
- His article included more points
- He also updates his article on a regular basis
Below is a screenshot of the page to help you understand what I’m talking about here:
Looking at the upper-left side of the page, you’ll see that the page has amassed over 7,000 tweets and 4,400 Facebook shares so far. You should follow the same blueprint when creating high-quality content on your blog.
Average content can’t bring a lot of visitors to your blog. You need content that has the power to generate hundreds or thousands of visits every month for many years to come. Only high-quality content can do that. It will help you rank in search engines, naturally attracting high-quality inbound links that will help you rank even further. It also builds trust, credibility, and authority with your audience.
The definition of “high-quality” changes depending on the niche, industry, type, or target audience. Let’s assume you have a piece of content in mind about “How to tie a tie,” all you have to do is search what your competitors have. After you do that, you’ll look for ways to make your content more interesting, entertaining and educating. When you consistently publish high-quality content on your blog, you’ll begin to see a lot of visits on a daily basis which helps you collect more emails.
Note that this step is very crucial when trying to build an email list that makes you hundreds of thousands of dollars per month. Do this right, and you’ll have a dependable business on the web.
Step 4: Optimize Your Content for Search Engines
Google handles over 100 billion searches per month. Don’t forget that we also have Bing and Yahoo! who receive billions of searches, too.
You should be getting your share of this huge organic search traffic, but you’ll have to optimize your site for search engines.
As you already know, search engines have the power to send you thousands of visits per month. In fact, if you optimize for the proper keywords, a single page on your website could be receiving over thousands of visitors from search engines on a monthly basis. Massive traffic is why you can’t ignore SEO. While it takes time before you start seeing results, the outcome would be worth the effort.
According to a study by Conductor, 64% of traffic to a website comes from organic search.
SEO traffic is free. You don’t pay a penny to Google. And don’t even think about paid advertising when you consider the fact that 90% of digital marketing is spent on paid media, and only 6% of online traffic comes from it. SEO is better because it generates visitors over the long-term, even after you’ve stopped investing in it.
I believe you now know why SEO is effective and why you shouldn’t ignore it when building your email list.
Step 5: Create Valuable Resources and Give Them Away for Free
It sounds crazy, I know, but hear me out…
After you’ve done all the above steps, you should begin seeing some decent traffic on your website. You’ll see visitors browsing through your high-quality content. It’s time to convert those visitors into email subscribers.
Can you just put an opt-in form that asks visitors to join your email list? Nope! It doesn’t work like that.
You’ll have to entice those visitors with something that would make them want to join your email list. You have to create a special offer they can’t resist. After creating this special offer, you should give it away to anyone who subscribes for FREE!
Let’s see how top marketing businesses are using free offers to build their email lists.
Copyblogger is a multi-million dollar business that heavily relies on their email list to promote their products. They’ve been consistently producing a lot of content every week for years. When you read any of their content, you’ll see these two boxes that promote special free offers on the blog:
Here’s how the page looks like when you click on the blue box on the Copyblogger’s sidebar:
As you can see, Copyblogger does nothing but collects emails on this page. That’s how they’ve managed to build over 334,000 email subscribers over the years.
HubSpot does also a great job at offering relevant free ebooks at the end of every blog post on the HubSpot blog.
No wonder they’ve been able to build an email list of over 300,000 subscribers on their marketing blog alone. You can follow the footsteps of popular marketing websites like Copyblogger and HubSpot to build your email list.
Step 6: Build Relationship with Your Email Subscribers
After you begin seeing some subscribers on your email list, the real work is just starting. You’re not building your email list just to have a lot of email addresses. You’re doing it, so that you can be able to sell to them over and over again. Thus, you must develop a strong relationship with the people on your email list.
You develop a strong relationship with your email subscribers through showing up in their inbox on a consistent basis. Note that I don’t mean you should be sending them emails every day and night. What I mean is you should think of them as you think of your closest relationships such as your friends and family. You should send them regular messages. It could be once or twice a week.
You should also ensure that you’re sharing relevant content with them which you’re sure they’ll like. Simply sending them irrelevant messages or spam offers won’t work. In fact, it would make them unsubscribe real quick. For example, here’s a relevant email message I got from Tim Soulo, the head of marketing at Ahrefs:
Looking at the screenshot, you can see that this email is very relevant to me. When you have a big list of email subscribers by following the steps above, and you develop a strong relationship with them, you can always sell to them whenever you want.
BIO Michael Akinlaby is a freelance writer and SEO Consultant. Michael is the founder of RankRain, an internet marketing agency that specializes in Content Marketing And Search Engine Optimization.
Photo credit: Debarshi Ray by Flickr