Misleading Traffic Surge: Don’t Fall Prey To Google Updates
What happens before Panda or Penguin updates hit the websites? No one can say anything with conformity; however, among the worst signs of being hit by these Google updates is a decline in website traffic. Do you know an amazing thing? It happens that websites receive high site traffic before Google attacks. That surge in website traffic, as witnessed by providers of SEO services UK, is usually misleading and causes worst consequences. This writing will give you an in depth look of why the worst things happened to the websites and how to cope with such attacks
Traffic Trend – A Sign Of Possible Algo Hit
It’s not difficult to focus on the traffic drop, but it’s tough to determine when website traffic leads towards getting hit by the algo update.
The websites, got hit by the updates, might have received signals from Google Organic trending, but the hard luck was from the business owners and also the web masters who couldn’t recognise them.
Everything Was Fine, Then What Happened?
Thousands of websites were enjoying good traffic until 2011, but what happened after the updates announced by Google? Those websites observed a drop in traffic. Owners of most of the victims were thinking about expanding their business, but what happened was worst.
Instead of believing that traffic surge is happening for something good, go for finding the reasons behind that surge. That’s what expert web masters suggest, who keep on befriending with Google. For those having little understanding of the search engine optimization process, the surge seems to be like Google is rewarding them.
The question is if the website owner receives traffic against the most competitive keywords, then why to consider the traffic surge negative or bad. The answer to this question lies in knowing the basic tactics of search engine optimization. The connection of those tactics with the traffic levels and damage to the website needs to be understood to determine the causes behind the surge.
Why Traffic Surge Occurs?
In connection to Panda and Penguin updates of Google, there are several reasons behind the fall of traffic.
As far as the Penguin update is considered, for most of the websites, the horrible link profile was the main culprit. Here are given three main reasons behind the traffic surge along with some recommendations of tackling the misleading surge.
- Over Optimization Of The Website Content
Some website owners started providing their websites with thin and over-optimized content. The websites enjoyed top Google ranking due to the high domain authority, which they built up through years of efforts. Google sent more traffic to their web pages, but the bounce rate was high due to the poor quality of content provided to the visitors. With addition of more pages to the website, more visitors left, and Google attacked the website in Panda update.
What To Do?
Be more conscious about reporting. Know what kind of organic traffic is coming and which landing pages are receiving more traffic. If the pages carrying thin content are removed or enhanced, then a sudden drop in traffic can be stopped.
- Spammy Link Building
Link building is integral to effective search engine optimization, but spammy links resulted in Penguin attack on many websites. Many website owners hired expert link building companies, but forgot to track the process as well as the progress, which resulted in sudden drop in ranking. The reason was simple, spammy links from directories, comments, article submission sites, and other link networks.
The link building in that way worked for short time span, resulting in high ranking, increased site traffic, and happy client.
What To Do?
Before hiring any SEO firm, better to check their success stories, go for references, and contact their served clients. Instead of leaving the whole matter to the SEO firm, do check the inbound links with time by using Google Webmaster Tools or any other third party tools.
- Using Affiliate Content
Some companies used domain authority to divert traffic to the affiliate pages they have added to their core domains. That’s not a good way to make money from the SEO strength. Although affiliate content gave rise to the site traffic, but caused some negative things to happen like:
The content wasn’t useful, didn’t solve any problem, and didn’t add any value for the end user.
But, there were things going on that weren’t readily apparent to the business owners. Such affiliate pages served as the channel to let the visitors go to the partner pages and make some deal over there. The followed affiliate links were also not useful. All it resulted in sites got hit by Panda and caused laying off the employees from many companies. Many websites were revamped in hopes of the best response from Google. Some even recovered, but after a long, tiring process.
Avoid using a website with high domain authority for affiliate marketing. An established website helps a lot in ranking the affiliate sites, but that ranking is short term, and Panda can attack any time.
The surge in website traffic is creepy, don’t believe that blindly. Instead, go for looking at your traffic level, your SEO efforts, and your site to bring the necessary improvements. The speed at which a website receives traffic can be the same as that of losing the traffic if Panda or Penguin attacks.
If you go on asking what’s wrong at the website and in the content, you will surely reach at the solution and will stop the fall of site traffic. More appropriately, you will keep your website safe from falling prey to the misleading traffic surge.
Author Bio: Emma Jones has written this post for the interested users. She has been writing for an SEO company, offering affordable SEO services in Glasgow & Edinburgh. The company also serves the clients of web designing and web development from Edinburgh and around the world.