Slidecast: B2B Lead Genration Using Social Media
Great presentation with audio. This slidecast is a brief summary of many B2B Social Media lead generation presentations from Kipp Bodnar. The slides are copy light as that is his presentation style.
The important takeaways are:
- Inbound B2B marketing is lead generation
- Leverage your own blog as a way to optimize calls to action
- Take Facebook Fan Pages to the next level with custom offers and lead generation opportunities.
- Social media can help improve tradeshow ROI
And remember you really have to sell stuff to make money!