How Snapchat Can Expand Your Brand [infographic]

M2 On Hold Australia has published an awesome infographic on Snapchat – the rising star in social media marketing.  The infographic looks at the growing popularity of the app and how business owners can utilise Snapchat to expand the reach of their business. Did you know that there are already over 100 million daily active users on Snapchat?

The Rise of Snapchat

First, lets look at some mindblowing stats to convince you why integrating Snapchat into your social media campaigns is a great idea. For example, users spend 30 minutes per day on the app. To put it into context, the average time spent on Facebook is only 10 minutes longer! (Source) It’s also good to know that 65% of Snapchat users actively contribute content and 70% of them are women.

Promote Your Business

So, what do the marketing opportunities on Snapchat look like? You can use the app for promoting your products through live events, speak to your audience one-on-one or organise different competitions. It’s also possible to start rocking behind-the-scenes content or partner with influencers on Snapchat.

Integrating Snapchat into Social Media Marketing

Here’s an overview of the five-step process of how to start using Snapchat as a social media marketing tool:

1. Develop content
2. Invite participation (via email, etc)
3. Come up with creative concepts
4. Add call-to-action
5. Build a follower base

Essential Snapchat Tips

Finally, lets look at the detailed infographic guide on how to expand your brand through Snapchat. From creating your profile to developing a paid marketing campaign. Snapchat is full of marketing opportunities, such as story replies and On-Demand Geofilters. Be personal, offer initiatives, tell a story. Make the most of the app before your competitors do.