Social Media Weekend: Social Media Influences Financial Markets
Social Media Mentions Can Boost Stock Prices. Facebook fans, Twitter followers, and YouTube company page views can indicate that a stock price may rise, according to a preliminary study that looked at Starbucks, Coke, and Nike.
Hedge Fund Will Track Twitter to Predict Stock Moves. Derwent Capital Markets, a family- owned hedge fund, will offer investors the chance to use Twitter Inc. posts to gauge the mood of the stockmarket, said co-owner Paul Hawtin.
Activist Investors Turn to Social Media to Enlist Support. Social media has proved to be a powerful tool for a wide range of constituencies, including revolutionaries in the Middle East and corporations in the Midwest. But hedge funds and other investors have yet to really embrace sites like Twitter and Facebook as they rally support for their causes.
Study explores fan/brand relationship on social media. Regular posts, trustworthy brand news, new product information, contests and special offers are the five basic expectations fans have of brands on social media, according to new research from Millward Brown and Dynamic Logic, in co-operation with the World Federation of Advertisers (WFA).
Social Media and Search Synergy in the Purchase Decision Process. Understanding how social media and search impact a purchase decision can be difficult. Understanding the synergy between the two is an even more complex process.
Research shows how to fan the flames of social media. Generating large volumes of traffic to brands’ ‘fan’ social media pages is less important than keeping them regularly updated to drive increasing loyalty among a smaller number of followers, new research has concluded.
Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS]. In the age of micropublishing, how many people are actually reading what you tweet or share on Facebook? And more importantly, how does the click-per-share ratio compare between the two very different social platforms that are utilized by millions of users every day for consuming and sharing content?
Embracing the “Potential” of Social Media. American Century’s second annual Financial Professionals Social Media Adoption Study found that 86% of financial services professionals use social media, up from 73% a year ago.