Steps Which Help to Create Internet Marketing Plan
If you have a business then it is impossible to stay out of internet marketing. An amalgamation of internet marketing plan with the business plan and its vision can make wonders in promoting and making the business a success. But to make the business grow and prosper you need to have an effective and proper internet marketing plan. This plan should also be good enough and focused to drive internet traffic to your website. To achieve that, the following tips or steps might help to create a good and effective internet marketing plan.
1. The Vision
Before starting the most important step set the goal or vision. This will act as the starting point and also set goals for your internet marketing strategy. The clearly written vision is not only for you but it should be clearly and concisely communicated to the whole team that will be working for it. With time there can be changes in the goal or vision and necessary changes can be undertaken. This also needs to be effectively communicated with the team for them to understand clearly also. Every activity that is proposed or comes to the mind should be weighted for and against before implementation.
The goal or vision also should include a budget for the marketing activities, as it should not fizzle out after some time.
2. Target market
Without a complete understanding of the target market any marketing plan is like building castles in thin air. Understanding the consumers, their behavior and the target audience or target market will help you device plans to drive traffic to your site, and thereby greater conversion rate. This knowledge will also help in developing proper goals and plans to achieve them.
3. The Competitors
Understanding the market competition and knowing them provides additional knowledge that helps sustaining competition in the market. Reports on the competitor’s business, marketing plans and relevant information will give you an extra edge over them. This will also ensure you to avoid the loopholes or problems they have.
4. The Solutions
There may be numerous businesses in the same niche, and providing customers and consumers with the same service or products. There is a huge possibility that they all provide them at almost the same price. So to stand out in the rest, the best way is to provide solutions to their problems also. Make sure that you provide solutions to their problems and have a dedicated page to address their problems. Establish yourself as an expert in that field. Also make sure that instead of bragging about your product or company, the content speaks what the company will do for its clients and how the clients will benefit from their product or service. Most consumers tend to look for information regarding their benefit.
5. The Funnel
Using a funnel or an inverted pyramid to filter clients is a proven and an excellent strategy. The wide top of the pyramid or cone opens with low cost or freebie for the clients and the narrower segments slowly makes way for the costlier offers or products. Depending on the response, the strategies can be further developed, modified and planned.
6. The Brand
The brand name for your trade or service is very important. This will also play an important role in using the domain for your website. Another important need is a perfect tagline that will be your identity in a line. Both these combined together makes your identity in the market and tells about your service and product to the customers.
7. The Website
The website needs to be visually appealing to customers and consumers. It should have all the things to attract the customer’s attention, and it should also be graphic enough for the customer to understand what you have to offer. Moreover the page should be light in weight so that it does not take infinite time to load. Ensure that the pages also open fast on mobile or handheld devices.
Remember that content still holds the key, and make sure to describe the offers, services and products properly. Keep in mind that the content is more into informing clients about the offers and benefits and not tall tales about yourself.
Add pages for customer feedback and helpline pages for prompt customer interaction. Also ask for reviews and comments from customers or visitors. Ask them to subscribe for free services like upcoming offers, newsletters and so on.
8. Business Managing Mechanism for online trades
Ensure that the site is safe and have required certificates on display to gain customer confidence. Also use best possible technology for safer internet buying and selling from your website. This is very important and also use best possible softwares for generating receipts and responses for buyers.
9. Other marketing options & cost and Resources
Check out other marketing plans that can be implemented. Using pay-per-click or affiliate plans. Using social media and social bookmarking to plan an efficient internet marketing needs to be considered. Proper and good SEO needs to come into play as well. Look for every possible opportunity and option that might actually help you market on the internet effectively.
Once all these are done identifying the cost is very important. The in-house human capital and monetary strength needs to be ascertained. Calculate and budget for every step needs to be efficiently distributed. Outsourcing some work at cheaper options can be a good idea.
10. To-Do list
Finalize the to-do list with all the nitty gritty details. It is best to use software to keep all the detailed data, and update it regularly. Divide the work to teams and take regular updates from each team to keep track of progress.
The most important thing for success in internet marketing strategy involves the continuous monitoring of the data available and redesigning or strengthening areas that are working fine or not working. Measuring marketing plans and adjusting accordingly is also one of the better ways. Stay clear of any black hat SEO techniques of scam that might guarantee you instant results. Make your team co-operative and let them have a clean understanding of the goals and plans. Also they should be clear about their responsibilities.
But the best step is to put you in the consumer’s shoes and imagining what benefits and deals would attract them and design steps and plans accordingly.