What Is the Social Media Value of Deal Hunters
When we are creating social media presence for out clients we try to attract the people who are true fans of the brand. We could get 10 or 20 times more following if we would concentrate on the deal hunters and people who want to get something free.
One of my colleagues argues that the value of deal hunters is in being a marketing mule for the brand in the hopes of winning something or getting a special deal. I on the other hand tend to think that this costs money and attracts people who have only a short term value for your marketing efforts. This also inflates the followership and gives you the impression that you are getting real results.
It is really hard to put a ROI number on some social media activities but you should have at least some kind of value flow in mind when planning you campaigns. For example: effort is made to engage followers and fans, fans talk about brand on the Facebook page (or Twitter), prospects are influenced, sale is made.
Please let me know, what do you think is a good way to know if your social media activities are contributing to the bottom line?
Image credit Sara