World Map Of Social Networks 2016
Italian writer, blogger and photographer Vincenzo Cosenza has put together a visualization showing the most popular social networks around the world on a map, based on recent traffic data (January 2016).
As you can see from the map, Facebook has covered the western world. It is dominating most of the West, together with Africa, Middle-East and the Pacific region. With a user base of 1.6 billion and growing, the map will probably look even bluer next year.
Check out related post: Top 10 Social Networking Sites by Market Share of Visits in US
Although Facebook is also growing in Russia, it is still dominated by Odnoklassniki and V Kontakte. I personally don’t see this situation changing any time soon either. They both support cyrillic and are strongly oriented on the Russian-speaking community. They are also widely used among Russian inhabitants in other Eastern European countries.
Twitter is mainly dominant in Japan, with it’s main “advantage” being the possibility to stay totally anonymous – The people in Japan like to generally stay anonymous when surfing. Facebook’s privacy settings haven’t really been embraced there…
China’s QZone, when only usernames are concerned, is the biggest social network in Asia. QZone today has over 653 million users. Without a doubt, QZone is the biggest player in China and will probably stay that way for a long time as Facebook is banned in China.
There are also a bunch of smaller players, being dominant in only one or two countries. But Facebook is changing that situation quite fast:
Facebook keep getting more countries.
Network effect and user’s time constraints force one social networking site to dominate the whole planet. Only large exceptions being relatively isolated countries.
So, China aside, Facebook is still growing. By the same time next year, we will probably see a map where Facebook is dominating most of the western hemisphere, together with the Middle-East and the Pacific. The only real players who are stopping Facebook from having a total “world dominance”, will probably be China’s QZone and V Kontakte in Russia.
And this is how the map looked like in June 2009