22 Inspiring Examples of Facebook Page Designs

Victorias Secret FacebookThe standard landing tab for your Facebook page is the wall. It’s often covered with random discussions and there’s no clear call to action. To get your audience engaged give them a little more than just a generic wall. How to get people to like you? I have selected the pages where new visitors are directed to somewhere else than wall. Here are 22 examples of what you can do with your Facebook page’s landing tab.


Kit Kat

Kit Kat Facebook Page

Victoria’s Secret

Victoria's Secret Facebook Page

Gary Vaynerchuk

Gary Vaynerchuk Facebook Page

Toyota USA

Toyota USA

Sony Football

Sony Football Facebook Page

If you know of any really cool Facebook welcome page examples please add them to the comments. Continues on the next page…

Facebook cheat sheet sizes and dimensions download

Pages: 1 2 3 4

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

36 Responses

  1. Thanks! I loved the inspiration.
    We just designed ours. Hope you like it

    http://www.facebook.com/greenpencilmedia

  2. ad agencies says:

    Those ones are so great and creative!
    A perfect way to look original and make the buzz all around you!

  3. Bernard says:

    Guys, I recommend you visit June Spring Multimedia’s Facebook Page. It deserves to be in this list! http://www.facebook.com/junespringmultimedia

  4. The Guy says:

    Thank you for the list…
    always good to have lists like these for inspiration

    If I may, here are some good ones too

    http://www.facebook.com/nuthingshockingdesignstudio

  5. Priit Kallas says:

    Nice work Jasmir!

  6. Nice and cool… Have a look at some of my landing page design works at http://www.facebook.com/socialzinc?sk=app_10442206389

  7. Stephan M says:

    Very creative!

    We composed a double layered fan page. On the first there is a little game that you have to solve until you reach the real fan page.

    If you like our creativity, please push that “LIKE” button!

    Many thanks in advance!

    http://www.facebook.com/pages/Alphen-Aan-Den-Rijn-Netherlands/Stephan-M/190065407700744

  8. Priit Kallas says:

    Thanks for your comment Justin! I think that building Facebook special tab is relatively simple and while big brands can put relatively better quality promo material on them (studio photos, video clips, etc) then smaller companies can work with design and copy. So, I would say it’s a tie

  9. Nice pages there! Victoria’s Secret is a classic… The trouble is, most of the big brands have large budgets to burn on Facebook marketing and the small businesses can’t keep up with them. We developed a Facebook page for our business (Big Click) which you can check out here – http://on.fb.me/ie43Qo … It’s only been up for a short time but our ‘likes’ seem to be increasing steadily since revamping it. Having a good page design definitely assists people into ‘liking’ the page.

    Justin – Big Click Studios
    @JustinRob

  10. Very insightful examples….Thanks for sharing.

  11. Priit Kallas says:

    Thanks, Jay!

  12. chetan says:

    aesome collection..thanks….

  13. Jason Lewis says:

    In response to “Brad Brenner said at 6:53 pm on December 1st, 2010:

    Hate to put a damper on all the kudos, but I have concern that many of these FB pages look like nothing more than posted print ads. As such, they ignore the rules of social networking and lose the marketing value that these types of sites really provide – authentic people interacting and sharing real experiences. While many of these pages may look good, I think the owners will find they provide little long term value as the number of repeat visitors declines. The new marketing paradigm is much more than simply porting old methods to new medium”.

    They are landing pages which means they have been designed to extend the brand and influence people to like the page upon initial contact. People who have ‘liked’ the page more often than not, will never see the landing page again. No long-term value?! If you want to increase your traffic conversion by 30-50%…. use landing pages. By converting traffic, your repeat visitors do not decrease, they increase because you have more people ‘liking’ the page and therefore more fans on the page. Without landing pages your system operates like a leaky bucket that fails to capture a large percentage of traffic.

    Agreed, the new marketing paradigm is much more than simply porting old methods to new medium. It needs an advanced understanding of ‘both’ the old and new media.

  14. Mike says:

    wow great designs and great inspiration. This reminds me I should do a new design for my facebook page

  15. Priit Kallas says:

    Hi! Thanks for the comment Brad. Yes, you are right about some pages. I went over all of these and and most of them have some social/sharing/engaging aspect. The least social pages from this selection seem to be: Victoria’s Secret, Gary Vaynerchuk, On Your Own Adventures, Dunkin’ Donuts, Lacoste, and Windows.

    Still I think they are OK for getting ideas flowing.

  16. Brad Brenner says:

    Hate to put a damper on all the kudos, but I have concern that many of these FB pages look like nothing more than posted print ads. As such, they ignore the rules of social networking and lose the marketing value that these types of sites really provide – authentic people interacting and sharing real experiences. While many of these pages may look good, I think the owners will find they provide little long term value as the number of repeat visitors declines. The new marketing paradigm is much more than simply porting old methods to new medium.

  17. Priit Kallas says:

    Hi Raj! Thanks for your comment. I specifically excluded Coca Cola, Harley Davidson, RedBull and some others. These are already shown in so many places that I thought repeating would be a bit too much.

  18. Awesome collection! All are very unique, fresh, attractive and inspiring.
    Victoria’s Secret, Coca Cola, Harley Davidson and Twilight are some of other awesome designs you can add to your list. What say?

  19. Great examples of amped up FB pages. For companies that use Facebook for marketing, there are some wonderful ideas here for making pages more engaging.

    Get your web designer to do a little FBML work and your page can have a big impact, too. (I’m adding that to my own to-do list for http://www.facebook.com/BrandSprout)

  20. Fantastic! Thanks a lot 🙂

  21. Lisa Molina says:

    Love these examples.
    Of course if we could all use “Victoria’s Secret” ads, we would get plenty of likes 🙂 LOL

    Just starting to learn about FBML and apps to liven up the page.

    Thanks for the creative ideas.
    Best, Lisa

  22. Priit Kallas says:

    Thanks Kevin! You can do pretty neat things with the FBML. For the more interactive experience you have to go with the apps.

  23. DTS Facebook says:

    Thanks for this awesome post. now i shall surely implement it on my website to attractive visitors..

  24. Joes Greven says:

    I recently saw this page here in Ontario – Thought it was good:
    http://www.facebook.com/stoneroadmall?v=app_6009294086&ref=ts

  25. KC seo says:

    Good list of Facebook pages. I’m starting to do some of the same FMBL things they are doing. Thanks for sharing on sphinn.

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