22 Inspiring Facebook Page Design Examples 2018

Facebook page design examplesJanuary 22, 2018]

Are you looking for ways to increase your Facebook page engagement? Want your audience to pay more attention to what you are sharing on your business page? Or just want to find more ways to make your brand resonate more with the audience on Facebook? Many people don’t realize it, but design plays a critical role. Feast your eyes on the examples of Facebook page designs below. You’ll reach the end of the post inspired and filled with ideas on how you can use simple Facebook page design coupled with dedicated Facebook landing pages to increase your engagement rates.

1. Coca-Cola Espana

Coca-Cola Spain uses the famous Coca-Cola color red in its Facebook page. In the cover photo, it displays four cans of Coke – the original, light and the zero sugar. The Coca-Cola logo is also displayed prominently at the top of the page next to the cover photo.

Facebook page design coca-cola spain

These are all elements that remind the page’s audience of ‘Taste the Feeling’ and drinking a Coke as a way to share happiness – reinforcing the special place the brand and its beverages/soda plays in people’s lives. Here is a screenshot of the Facebook page design.

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2. CouponWand Facebook page design

CouponWand, on its website, finds and share coupon codes with its audience. It creates and publishes a lot of content on both its website and Facebook page where they share lots of coupon from top brands in different categories such as personal care, food, automotive, entertainment among others resulting in big money-savings for its users.

facebook cover image couponwand

In its Facebook page shown below, CouponWand has created a well-designed Facebook landing page to get more of the people who visit or like the page to sign up via email. Why? So, they can receive in their inbox coupons they can easily print.

Check out How To Set Up a Custom Facebook Landing Page App.

3. Gary Vaynerchuk

Gary Vaynerchuk on his Facebook page has a welcome page designed where he shares his official event schedule. The app used to create the landing page enables Gary’s audience to automatically be notified of his upcoming events once they click the sync to calendar button integrated into the Facebook page design.

facebook cover image gary vaynerchuk

Options are given to users to sync and add Gary’s public event schedule to their mobile calendar, or their Outlook, Apple or Google Calendar. This works great for Gary, who is known for the quality content he creates and shares with the public on entrepreneurship, sales, life, marketing, and vlogging.

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4. Lexus

The Facebook page of Lexus, a luxury marque by Toyota Motor Corporation, shows latest makes and models by the auto manufacturer. It also has a Facebook landing page where it shares dates and time of future events concerning the design of some of the vehicles it makes.

Facebook page design lexus

This is something that is sure to draw the interest of Lexus enthusiasts. On top of sharing lots of content concerning different models of cars it builds, it also alerts its page audience of future events that share, in detail, the direction the company is taking in 2018 going forward.

5. Liverpool FC

The Liverpool FC Facebook page shares lots of quality photos of the players in the team. It publishes lots of updates, including news, pre-match conferences, and previews. The audience is free to comment on posts published on the page.

facebook cover image liverpool fc

It also lists images of different Liverpool jerseys with the option to purchase any of them online. You sure bet that some of its loyal and true fans take advantage of the Facebook page integrated online shop to buy jerseys they like. The page publishes engaging content that once in a while leads to sales.

6. Nutella

The Italian company known for its bread spreads (including its hazelnut cocoa spread), shares mouth-watering images on its official Facebook page. The kinds of images that make you think about getting your hands on some of the products they make – and try them out.

Facebook page design nutella

Or just go to the supermarket and get more if you are running low on your dose of daily Nutella goodness. The images reaffirm the company’s commitment to making quality spreads and sharing the awesomeness with their audience, majority of whom are also Nutella customers.

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7. Malibu Rum

Malibu Rum Facebook page shares great images of the variety of rum Malibu Rum makes. And then they go one step further. In one of their well-designed Facebook welcome pages (shared below) the company presents the reasons why their Facebook audience should consider their Malibu Island Spiced rum.

facebook cover image malibu rum

On top of that, the Facebook page design has buttons that act as calls to action, e.g., to check recipes or view full product information. In there they have also managed to create a short quiz that sure to engages their audience and has them exploring Malibu Rum’s offerings further.

8. Bluehost

Being a popular web hosting company, Bluehost knows how important client-onboarding is. And for a hosting company, it is necessary to provide resources that guide users through their journey of registering domains/buying hosting to launching their blogs/websites and growing them.

facebook cover image bluehost

That is if you’re serious about being able to handle the volume of new clients coming in on a daily basis. So, Bluehost uses its page to share lots of great YouTube video tutorials that help them achieve this goal. I’m sure lots of their users appreciate the way the videos are listed (in a quick-easy-to-scan grid layout).

9. Kellogg’s

Kellogg’s Latin America Facebook shares lots of text, image and video content of their products in a bid to engage their audience more. Known for the cereals and convenience foods it makes, Kelloggs’s uses its page to shares lots of images and videos featuring their cereal bars, snacks, waffles, cookies, toaster pastries, vegetarian foods, and crackers.

facebook cover image kelloggs

The well-designed images remind their Facebook audience of the variety of food brands Kellogg’s has in store for them. It also has a great page sharing rules meant to guide how their audience engages with each other and other consumers.

10. Dell

Dell’s Facebook page design cover photo represents the computing power, experience and products it’s known for selling to consumers. They have designed their page to include a Support page. In it they have, in a well-designed layout, created links to some of the most important pages on their website.

facebook cover image dell

So, when their users are stuck, they can quickly, from within Facebook, access these shortcut menus and be taken to the pages that contain the instructions / solutions to problems they are experiencing with their Dell computer, tablet or other mobile device. It also provides quick links to other Dell brands.

11. Facebook Games

Facebook’s own page, Facebook Games, created to help Facebook users quickly discover some of the best games available inside Facebook, the web or phones similar to the ones a user may be using to access Facebook, has a Facebook landing page where it shares various ways to get Facebook Game Cards.

Facebook page design facebook games

Knowing that ‘the Cards’ form an important part in playing some of the games within its ecosystem, Facebook has created a simple but well-designed page that shares links to resources their users are likely to find handy in their quest to redeem or purchase the Cards..

12. NASCAR

On NASCAR’s Facebook page, they share a lot of content to do with the drivers, cars, races, events in the present, past and those to be held in the future – to keep the community formed around the page engaged and up to date on what’s happening concerning everything NASCAR.

facebook cover image nascar

For the enthusiasts of the sport, NASCAR has a Facebook landing page created showing various photos of cars, drivers, events and different hall of fame legends. And to these photos, presented in a grid, they have added sharing buttons to them – a great way to spread word about the brand.

13. Honda

Honda shares content on its Facebook page revolving around their products and the stories they inspire. They share news of latest inventions, tips and suggestions that help their users get more out of their machines.

facebook cover image honda

In a bid to shore up loyalty, they, on top of the regular content they post to their page, have a Facebook landing page titled Honda Owners Site. It’s a simple short page with links created to drive its audience to various sections of Honda website, containing information that helps them get the most out of their cars, making driving their Honda a special experience.

14. Walmart

Walmart’s Facebook page uses an in-store image as their cover photo. This breeds some sort of familiarity with their Facebook audience, even warms them up to the content and the various offers Walmart shares on their page.

facebook cover image walmart

Walmart also has a dedicated Facebook landing page that looks exactly like an online shop. Its design is spartan with just the image of a product, its name and price. Clicking on a product’s image reveals more details and a big blue button inviting shoppers within its Facebook page design to check out on Walmart’s website. I like the simple design of the shop.

15. CyberLink

CyberLink, known for its digital media tools and software solutions, uses their Facebook page to highlight its image and photo editing and video / audio playback solutions among other products it has in store for users of PCs and other devices.

In a dedicated landing page it shares short and quick tips for its users to take advantage of the features of CyberLink products they use.

facebook cover image cyberlink

Almost in an infographic-styled page it gives its audience tips to avoid holiday photo fails and also shares some video tricks. On the same page, CyberLink has also embedded some not-to-miss-holiday videos as well.

16. Carrefour

Carrefour France runs some contests and uses a dedicated Facebook landing page to highlight some of their shoppers who have participated in them. In the page shown below you can see some of the participants with their images featured on the page.

facebook cover image carrefour

The design looks great and compliments other content types Carrefour publishes on its page (text updates, videos & product images) to engage their audience / shoppers.

17. Lenovo

Lenovo has a Facebook cover photo with the words ‘Different is better’ on it. This, in a way is Lenovo’s attempt to, in the fewest words possible, make its new Facebook audience curious about using Lenovo’s products.

facebook cover image lenovo

It makes them wonder what it would be like – what the Lenovo experience is like. Then Lenovo has a dedicated Facebook landing page inviting people to join in on ‘the Lenovo movement’ to experience the good Lenovo has to offer. And in that page it also lists its Facebook pages in the different countries it operates in. Next to each is a like button.

18. CERELAC Arabia

CERELAC Arabia, whose parent company is Nestle, uses its Facebook page design to promote the benefits of using one of Nestle’s popular baby products, Cerelac. The cover photo features different varieties of Cerelac.

facebook cover image cerelac

And then using a young cartoon-like character, speaking to mums and dads, CERELAC Arabia highlights how much milligrammes of IRON a baby needs in a day. Of course this ties to what their product has to offer. In the landing page, the Nestle IRON calculator is also included, with a button asking readers to Try It Now in the bottom left of the Facebook page design.

19. The Amazing Race / CBS Social Hub

The Amazing Race TV show Facebook page shares lots of content about the show. And it is popular, with over 1.6 million likes. That is a lot of people watching the show then coming back to the page to engage with other viewers and the page admin.

facebook cover image amazing race cbs social hub

What I also like is how CBS created a landing page in the show’s page called CBS Social Hub. In it they use a grid-like design to show more of their popular shows to the audience that already like one of their shows: The Amazing Race.

20. MILO Nigeria

MILO Nigeria has a great Facebook cover photo and Facebook landing page design. In the page they share some of the virtues they want to instill in the young champs that enjoy using Milo products. Virtues such as focus and respect. In the page, they also use different tabs to direct visitors to various parts on the web with more resources about their promotions, championships, photo galleries and videos.

facebook cover image milo

Like the tactic Nestle uses with Cerelac, it does the same with Milo – creating content that engages their page audience while also tying into some ideals the audience holds in high esteem.

21. Nat Geo Wild

Famous for its animal documentaries, Nat Geo Wild uses its Facebook page to share more content on the lives of different animals – and their habitats. And to reward their viewers they have, for example, created a simple Facebook page design like the one shown below.

facebook cover image nat geo wild

The design catches their audience’s eyes prompting them to read more about what Nat Geo Wild will offer the person who eventually wins their sweepstakes. The opt-in form gets them more email subscribers they can email later and the tweet button gets people to share the sweepstakes outside of Facebook.

22. Target

Apart from using its Facebook page to share and promote products in its stores, Target also uses its page, via a dedicated section, to tell their audience about products available to consumers that have a CPSC Recall Notice.

facebook cover image target

So, the page is used to promote the consumption of safe products to Target customers. Consumers are notified of products that have quality issues or those that may pose safety risks. Their page audience can quickly access the list of such products and either look for alternatives or have the issues dealt with first before or after they buy.

Also check these Facebook page design examples

Sweet Paul Magazine

Sweet Paul Magazine uses a dedicated section on their Facebook page to promote giveaways to their page’s audience. Their Facebook giveaways are powered by Gleam.

facebook cover image sweet paul magazine

The Facebook page design is attractive and gets more of their audience to participate whenever they have giveaways running. Product giveaways also always results in more email subscriber numbers and social media shares if promoted well and to the right audience.

facebook cover image sweet paul issuu

Blue Band Indonesia

I like the Blue Band Indonesia Facebook page cover photo. Besides showing the audience the foods Blue Band can be used in, it just whets the appetite.

facebook cover image blue band indonesia

The cover shows well-prepared meals but not only that. Blue Band Indonesia also made sure to fit in an image of Blue Band right next to the foods. Good things go together, side-by-side you could argue.

Pepsi

Pepsi also has a variety of well-designed Facebook page photos that present their products in a great way. Check this one from PepsiCo.

facebook cover image pepsico

This one from Pepsi Philippines.

facebook cover image pepsi philippines

And this one from the main Pepsi page.

facebook cover image pepsi

Last but not least, for the sake of more Facebook page photos to look at, check these three.

This one from Harley-Davidson page

facebook cover image harley-davidson

This one from UpWorthy

facebook cover image upworthy

And this one from Greyhound Bus

facebook cover image greyhound bus

Check this post for 26 additional Facebook page design examples.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

36 Responses

  1. Green Pencil Media says:

    Thanks! I loved the inspiration.
    We just designed ours. Hope you like it

    http://www.facebook.com/greenpencilmedia

  2. ad agencies says:

    Those ones are so great and creative!
    A perfect way to look original and make the buzz all around you!

  3. Priit Kallas says:

    Check out our new selection of great Facebook pages http://www.dreamgrow.com/26-great-facebook-landing-page-examples/

  4. Bernard says:

    Guys, I recommend you visit June Spring Multimedia’s Facebook Page. It deserves to be in this list! http://www.facebook.com/junespringmultimedia

  5. craig says:

    http://www.facebook.com/pages/craiglongmuircom-web-designer-sydney/151712291564004

    my page incorporating a smaller version of my main web design site

  6. The Guy says:

    Thank you for the list…
    always good to have lists like these for inspiration

    If I may, here are some good ones too

    http://www.facebook.com/nuthingshockingdesignstudio

  7. Priit Kallas says:

    Nice work Jasmir!

  8. Jasmir Ettummal says:

    Nice and cool… Have a look at some of my landing page design works at http://www.facebook.com/socialzinc?sk=app_10442206389

  9. Stephan M says:

    Very creative!

    We composed a double layered fan page. On the first there is a little game that you have to solve until you reach the real fan page.

    If you like our creativity, please push that “LIKE” button!

    Many thanks in advance!

    http://www.facebook.com/pages/Alphen-Aan-Den-Rijn-Netherlands/Stephan-M/190065407700744

  10. facebook design says:

    great list! any chance on adding ours 😉
    http://www.facebook.com/wordpressdesign?v=app_10442206389

  11. Priit Kallas says:

    Thanks for your comment Justin! I think that building Facebook special tab is relatively simple and while big brands can put relatively better quality promo material on them (studio photos, video clips, etc) then smaller companies can work with design and copy. So, I would say it’s a tie

  12. Justin Roberts says:

    Nice pages there! Victoria’s Secret is a classic… The trouble is, most of the big brands have large budgets to burn on Facebook marketing and the small businesses can’t keep up with them. We developed a Facebook page for our business (Big Click) which you can check out here – http://on.fb.me/ie43Qo … It’s only been up for a short time but our ‘likes’ seem to be increasing steadily since revamping it. Having a good page design definitely assists people into ‘liking’ the page.

    Justin – Big Click Studios
    @JustinRob

  13. Pasquale Quata says:

    Very insightful examples….Thanks for sharing.

  14. Priit Kallas says:

    Thanks, Jay!

  15. Jay says:

    This one was pretty cool:
    http://www.facebook.com/CampgroundPirateRadioFans

  16. chetan says:

    aesome collection..thanks….

  17. Jason Lewis says:

    In response to “Brad Brenner said at 6:53 pm on December 1st, 2010:

    Hate to put a damper on all the kudos, but I have concern that many of these FB pages look like nothing more than posted print ads. As such, they ignore the rules of social networking and lose the marketing value that these types of sites really provide – authentic people interacting and sharing real experiences. While many of these pages may look good, I think the owners will find they provide little long term value as the number of repeat visitors declines. The new marketing paradigm is much more than simply porting old methods to new medium”.

    They are landing pages which means they have been designed to extend the brand and influence people to like the page upon initial contact. People who have ‘liked’ the page more often than not, will never see the landing page again. No long-term value?! If you want to increase your traffic conversion by 30-50%…. use landing pages. By converting traffic, your repeat visitors do not decrease, they increase because you have more people ‘liking’ the page and therefore more fans on the page. Without landing pages your system operates like a leaky bucket that fails to capture a large percentage of traffic.

    Agreed, the new marketing paradigm is much more than simply porting old methods to new medium. It needs an advanced understanding of ‘both’ the old and new media.

  18. Mike says:

    wow great designs and great inspiration. This reminds me I should do a new design for my facebook page

  19. Merry Charles says:

    Interesting…..

  20. Priit Kallas says:

    Hi! Thanks for the comment Brad. Yes, you are right about some pages. I went over all of these and and most of them have some social/sharing/engaging aspect. The least social pages from this selection seem to be: Victoria’s Secret, Gary Vaynerchuk, On Your Own Adventures, Dunkin’ Donuts, Lacoste, and Windows.

    Still I think they are OK for getting ideas flowing.

  21. Brad Brenner says:

    Hate to put a damper on all the kudos, but I have concern that many of these FB pages look like nothing more than posted print ads. As such, they ignore the rules of social networking and lose the marketing value that these types of sites really provide – authentic people interacting and sharing real experiences. While many of these pages may look good, I think the owners will find they provide little long term value as the number of repeat visitors declines. The new marketing paradigm is much more than simply porting old methods to new medium.

  22. Priit Kallas says:

    Hi Raj! Thanks for your comment. I specifically excluded Coca Cola, Harley Davidson, RedBull and some others. These are already shown in so many places that I thought repeating would be a bit too much.

  23. SEO Australia - Raj says:

    Awesome collection! All are very unique, fresh, attractive and inspiring.
    Victoria’s Secret, Coca Cola, Harley Davidson and Twilight are some of other awesome designs you can add to your list. What say?

  24. Joellyn Sargent says:

    Great examples of amped up FB pages. For companies that use Facebook for marketing, there are some wonderful ideas here for making pages more engaging.

    Get your web designer to do a little FBML work and your page can have a big impact, too. (I’m adding that to my own to-do list for http://www.facebook.com/BrandSprout)

  25. Danila Dourado says:

    Fantastic! Thanks a lot 🙂

  26. Lisa Molina says:

    Love these examples.
    Of course if we could all use “Victoria’s Secret” ads, we would get plenty of likes 🙂 LOL

    Just starting to learn about FBML and apps to liven up the page.

    Thanks for the creative ideas.
    Best, Lisa

  27. Priit Kallas says:

    Thanks Kevin! You can do pretty neat things with the FBML. For the more interactive experience you have to go with the apps.

  28. DTS Facebook says:

    Thanks for this awesome post. now i shall surely implement it on my website to attractive visitors..

  29. Joes Greven says:

    I recently saw this page here in Ontario – Thought it was good:
    http://www.facebook.com/stoneroadmall?v=app_6009294086&ref=ts

  30. KC seo says:

    Good list of Facebook pages. I’m starting to do some of the same FMBL things they are doing. Thanks for sharing on sphinn.

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