Facebook Cheat Sheet: All Sizes and Dimensions


Updated September 26, 2016

What is the Facebook profile picture size? How wide is the page of your brand? What’s the maximum video upload size? Here are all the numbers you need!


Facebook Business Page

Profile photo: 180 x 180 pixels. Displays at 160 x 160.
Cover photo: 828 x 315 px
News Feed link image size: 1200 x 900 px
News Feed link image ratio: 4:3
Desktop news feed display: Up to 470 x 470 px
Mobile news feed display: Up to 626 x 840 px
Right column image size: 254 x 133 px

Text: Desktop news feed displays 500 characters, mobile 110 characters, right column ad 90 characters.


Facebook Video

Thumbnail image: 1200 x 675 px
Aspect ratio: 16:9 or 1:1
Video: h.264, square pixels, fixed frame rate (max 30 fps), progressive scan
Format: .mp4 container ideally with leading moov atom, no edit lists
Audio: stereo aac, 128kbps+ preferred
File size: up to 4gb
Right column image display: 254 x 133 px

Text: Desktop news feed displays 500 characters, mobile 110 characters, right column ad 90 characters.


Facebook Carousel

Image size: 600 x 600 px
Image ratio: 1:1
Desktop news feed display: 300 x 300 px
Mobile news feed display: 460 x 460 px
Right column image display: 125 x 125 px

Text: Desktop news feed displays 500 characters, mobile 120 characters, right column ad 90 characters.


Facebook Apps

Image size: 1200 x 628 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 246 px
Mobile news feed display: 560 x 293 px
Right column display: 254 x 133 px

Text: Desktop news feed displays 90 characters, mobile 110 characters, right column ad 90 characters.


Clicks to Website

Image size: 1200 x 628 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 246 px
Mobile news feed display: 560 x 292 px
Right column display: 254 x 133 px

Text: Desktop news feed displays 500 characters, mobile 110 characters, right column ad 90 characters.


Facebook Events

Facebook event photo size is different in variuos locations.
The correct Facebook event cover photo size is 784×295 pixels. Wider images will have the sides cropped. Taller images will be cropped top and bottom.
Image size: 1200 x 444 px
Image ratio: 2.7:1
Desktop news feed display: 470 x 174 px
Mobile news feed display: 560 x 208 px
Right column display: 254 x 133 px

Text: Desktop news feed displays 500 characters, mobile 110 characters, right column ad 90 characters.


Lead Generation

Image size: 1200 x 628 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 246 px
Mobile news feed display: 560 x 292 px

Text: Desktop news feed displays 500 characters, mobile 110 characters.


Facebook Offers

Image size: 1200 x 628 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 246 px
Mobile news feed display: 560 x 292 px
Right column display: 254 x 133 px

Text: Desktop and mobile news feeds display 90 characters.


Facebook Page Likes

Image size: 1200 x 444 px
Image ratio: 1.9:1
Desktop news feed display: 470 x 174 px
Mobile news feed display: 560 x 208 px
Right column display: 254 x 94 px

Text: Desktop news feed displays 500 characters, mobile 110 characters, right column ad 90 characters.


Facebook Text

Maximum allowed characters: 500
Good length to aim for: 150 characters or less.


You can find and download the full infographic here!

Did we miss something? New changes? Let us know in the comments.

Check out the related posts:

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Pete Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

157 Responses

  1. Save says:

    Thank you for sharing this information.

  2. Per says:

    This is strange,. When I upload square videos to my Facebook-page using the publishing tool, square videos are converted to wide .. any idea why?

  3. james says:

    Thank you for the updates

  4. Yasar Khan says:

    Hi Priit,

    Thank you so much for this very helpful post.
    Now, I can easily create images for my fb pages.

    Thanks again.

  5. Anita says:

    I am reading so many articles and I am unable to get a firm confirmation. It seems that your article is the closest one. From what I understood text will always be cropped when the image posted isn’t a perfect square, right? I created so many postcards and text gets cropped but when I upload on my personal Facebook image looks good.I can’t understand why. Does it make any difference when an image as used as an ad or regular Facebook. Luckily I was able to use the ones I created for Instagram.

  6. Awesome article loved it. Thanks for so brief info

  7. Meher Zeb says:

    Nice work you did. I really need it. thanks

  8. This is a very useful content when Facebook is one of the most important sources for your business. Thank you.

  9. Katie Smith says:

    Awesome, thanks! Yeah I had found that it needs to be a 1:1 dimension and 7 seconds max, but I don’t think they’ve announced an ideal pixel dimension, file format, or max file size. Weird that you can only upload a video through mobile. Pretty neat new feature though!

  10. Katie Smith says:

    How about the dimensions, file format, and max file size for a Facebook video profile pic? This is a relatively new feature and I can find the required specs anywhere.

  11. That’s why I’m waiting. Thank’s for the post about facebook. Nice 🙂

  12. Joe Monroe says:

    This is helpful for me for the simple fact that I am terrible at doing this on my lonesome. I’m happy you used a list of steps, because no doubt I will be going back and forth from this page for reference.

    • Me too. I am really impressed by this blog!Very clear explanation of issues is given and it is open to everyone.
      It contains true and fair information.

  13. joe says:

    Priit, This is exactly what I’ve been looking for. After just putting up my Facebook Page, and struggling to get image sizes right and looking good, it will be MUCH easier now. Thanks Joe

  14. Awno says:

    Thx a lot. This is great info. But what about FB Event Page?
    There is a specific size for it too.. 🙁

  15. Johnny says:

    Okay, now I took another question & answer platform and many also say unlimited, so this must be it, yehee!

  16. Johnny says:

    I read on another question & answer site that the length of the Facebook comment was set to 8000 chars. Was it re-set to unlimited, or that’s what unlimited means?

  17. Tessa says:

    Wow this is just what i was looking for!
    Thank you!

  18. Steven says:

    how do i determine the resolution or dpi to set for the creative? sometime the image i uploaded turn out to be in poor-res despite have a good file weight

  19. Claudius II says:

    I’m glad that FB makes it so simple. Not only do they not tell you they’re cropping your photo, they don’t tell you the required size and they only have like what 40 formats so you have to guess which one your photo fits in.

  20. Rick Noel says:

    Excellent cheat sheet for Facebook sizes and dimensions. The outcome is always better when using a tool like Photoshop to drive image cropping and optimizations vs letting Facebook decide. You probably already know, but at the time of this comment, this page ranks #1 in Google US for –> ideal Facebook image size . Awesome resource for marketers building Facebook pages and building community online. Thanks for sharing.

  21. Renae says:

    This is awesome-sauce. I just shared it on my Facebook page. Thanks!

  22. You would think Facebook would be smart enough to tell users the exact image requirements as soon the person begins to try and upload the image.

  23. Could you guys update the “Facebook Page/App” and create a new “Facebook Tag” infos?

    Facebook App (old Facebook Page)
    – Width could be: Fixed (720px) or Fluid
    – Height could be: Fixed (App defined) or Fluid

    Facebook Tab:
    There are two widths avaliable:
    – Normal: 810px
    – Narrow: 520px (Old Tab Size)

    On both the height is auto, and could be defined via javascript on the Page.

    Glad if could be ASAP 😛

  24. Noah's Dad says:

    Thanks for this very helpful post. I have a quick question if anyone knows the answer to it.

    What are the best dimensions for an image with text that is just posted as a normal picture status update?

    I’ve tried various sizes and layouts and I almost always end up with the image being cropped in people’s newsfeed (either the desktop version of the newsfeed, or the mobile version.) Is there a “right way” to do this?


  25. steven says:

    Text in ad
    Header: 25 characters
    Body copy: 135 characters (now is 90 characters)

  26. AUDIOMIND says:

    What are the maximum dimensions for an image in a highlighted post?

  27. Hi! I just wanted to let you know that Facebook has updated the Facebook Ad Picture size to 100 x 72 px. It will be great to update that on the Cheat Sheet. Cheers!

  28. The cheat sheet is great and a wonderful public service, but it needs to be updated. Ad sizes & copy limits have been reduced, for example. Thanks, though.

  29. armando says:

    Do you know how to prevent the loss quality in pictures for cover photo and logo icon?

  30. Eric says:

    This is very helpful thanks!

    Any idea what the max or optimal dimensions are for a FB event photo?

  31. I want to translate this to spanish, may I?

  32. Nick says:

    Hey guys, as everyone before me has said, this is super helpful, thank you. Is there anything similar for Linkedin, Pinterest, Twitter, Tumblr or Google+?

  33. Ar says:

    I think the Profile picture for timeline pages is 161 x 161 px.

  34. Victor says:

    What is the size for when you use it for events?

  35. Ian says:

    There is a spelling error in the .jpg it’s in the info for the Profile specs. The error is “lotoks” it should say “looks.”

  36. meke says:

    Thank you so very much!

  37. pt says:

    http://www.facebook.com/help/photos/photo-viewer “Resize your photo before you upload it. These are the sizes we support: Regular photos 720 px, 960 px, 2048 px”
    That’s not very clear, I guess that means they will display the full 2048×2048 if the display allows it? Their documentation previously said that the High Quality was only for downloads but it looks like this maybe changed. The big pictures look really good on the fullscreen setting.

  38. pt says:

    Hey Priit Kallas could you check on your Pictures displayed in Facebook dimensions. The number is definitely incorrect. I resized and sharpened an entire directory of images based on your numbers and now it all has to be redone. Please correct this mistake ASAP so that others don’t have the same problem. I’m thinking max width of 1478px and max height of 1060px on 1900×1200 display resolution but I don’t know if that is correct or if different display resolutions change this.

  39. sannidhi says:

    Thanks much for sharing!

  40. pt says:

    when I right click on one of my wall photos in slideshow view it shows Dimensions: 1557px × 1086px (scaled to 1478px × 1031px) this is making me think that your value of 960×720 for Pictures displayed in Facebook is incorrect. Maybe it is different for different display sizes? Mine is 1900×1200.

  41. Gemma says:

    Does anyone know what the new dimensions are for the tabs on timeline? When you click onto existing tabs (in timeline) just need to know w x h if anyone knows.

    Many thanks

  42. Prashanth says:

    how can i increase the size of my profile picture….

  43. Dana says:

    I just printed this. You rock. Thank you for doing this!!

  44. trine says:

    Thank you so much for the great info. However I do have a question to the “About” section in the new design as I would like to state my info on 3 lines but it won’t allow me to use the “return” button and puts all my text in one long line, why?

  45. PixieDust says:

    First of all, let me say Thank you very much for making this cheat sheet and for this very useful website. I have a question, though, and I’m not sure if it got covered up there^. The question is, is there any way to modify the cover images for the “Friends”, “Photos”, “Map”, etc., thumbnails/quick links when you enable Timeline? If so, do you know what the correct size of the images would be? Thank you so much!

  46. Luxe says:

    The downloadable PDF does not match the screenshot image used in the article. It looks like it’s the old Facebook cheat sheet still.

  47. CraL says:

    amazing share 🙂

  48. Great job. Very good to know. Thx a lot.

  49. This is SO very helpful…thank you. I’m also looking for the size of the images that display when you highlight a post that is a photo (the same as milestone photo dimensions?) and the optimal size of a photo to display when a photo post is “pinned” to the top of the new page timeline. I’m noticing that when you upload an image it will display nicely in the light box, but it gets cropped when you display it on the timeline. I’m looking to design an image that can be “pinned” to the top of a page and look optimal, without having to click on it to view it in light box mode. Any suggestions?

    • Hi Stacey, the highlight post image is the same as milestone image which is 843px * 403px. If your image is bigger than that, it will be scaled down.

      Pinned to the top size is not scaled (resized) by Facebook. The image container size is 403px * 403px but Facebook takes the wrap from the centre of the image (meaning the edges will be cut).

    • Gordon says:

      As a follow-up to my reply above, I’ve just discovered that if I export from Photoshop as a png, the quality is much, much better when posted to FB.

  50. Mossy says:

    Thanks! This article was extremely helpful!

    I just tried to download your PDF and it is still referencing the old Facebook dimensions (not seeing what it is in your JPG in the article). Is there a new link?

    • Hi Mossy, thank you for commenting. We’re aware that the sizes in the pdf (and JPG for that matter) are not up to date. We are working on a new and improved cheat sheet and hopefully will switch it out any time now. The sizes in the body of the article are accurate, though.

    • Greg Cooper says:

      Any update on this? I’d love to have a cheat sheet.

  51. Hi Heather, I have one word to say, BRILLIANT!

    OK, here is another, THANK YOU so much. This cheat sheet will be invaluable. Sharing information like this is one of the reasons that I continue to follow you.

  52. Sharon says:

    Thanks, this is very helpful.

  53. Zlatko says:

    I found how it is done in timeline view… I don’t believe… Who was the moron who “invented” Timeline?
    Well, anyway, I found out that in order to change the app logo I had to go to Admin Panel-> Manage->Edit Page-> (left menu)Apps-> Find my application in list and then -> Edit settings.
    Why? Because Edit settings from Timeline view on my page for my application doesn’t work. That is If I go and pull down the menu in timeline view and click on a little pencil.

    Ah, this sucks :/

  54. Zlatko says:

    This is super weird!
    I’m using photoshop and made a logo for my application “usluge”.
    When I set up the sizes for application logo as you described my application logo gets clipped on all margins. Now, if I put height (!!): 111px I get my app logo stretched from bottom to top with no clipping but it clips left and right to 74px no matter which width I put! It looks like 111 px is height, not width 🙁

  55. Thank you Priit for this well executed cheat sheet… saved me from doing one myself. Exciting times ahead for Facebook Page owners.

  56. Nice collection of sizes and specs for designers. One note you might add is the cover image shows up differently depending on browser window size. Narrow browsers show less of the cover on the initial page load. I added that to a Photoshop PSD for designers who want an easy way to get started with Timeline. http://af-design.com/blog/2012/03/01/transitioning-a-facebook-page-to-timeline/

  57. Lori M. says:

    612px x 612px seems to to the trick. Still need to test further. Thanks! 🙂

  58. Lori M. says:

    Any idea how to size images so they are not cut off in the timeline – see http://www.facebook.com/lorimercerphotography? I’ve been sizing them to 720px wide but I would love to figure out a way to size them so they show up without cutting off for best impact.

  59. Great tool, thank you! 🙂

    Please note that cheat sheet .pdf and .jpg do not match. And I can open only small version of .jpg picture.

  60. Mon Sun C says:

    OMG Thank you so much. I’ve been trying to figure out myself and was struggling with it. Now it is so much easier! Thank you

  61. Jason says:

    I tried the cover photo image size you stated in this post, the 851×315, and it kept looking resized. When I did a screen capture and pulled it into photoshop, it said the image was 1021×377. Not sure where the issue lies with me or the post.

    • Jason says:

      Plz disregard! I must have zoomed in to check something out and never reset the view. That’s why I was grabbing a larger image. Duh.

  62. Elja says:

    This is, this is, this is…AMAZING. It was exactly what I needed. Thanks!!!

  63. I am really happy to see this page. Its very useful information.

  64. Thank you for this AWESOME post! I’m always trying to keep up with the different sizes of things and you sum it up very nicely on one graphic. thanks for the info!

  65. Marc Uberstein says:

    Thank you so much for this! You have no idea how many times PM’s have asked me the dimensions… I just kindly sent them the cheat sheet so that they never bug me again! haha! Thanks buddy!

  66. Joel Black says:

    This is great information, thank you.

  67. Jeff says:

    There are social shopping sites, a simple objective to get the right information quickly is luboh.com it allows people to ask and tell their selected friends and also tell the world anonymously. Useful for people anywhere in the world to find how much products and services cost and where they can get them from. It also has price comparisons within a geolocation.

  68. Thanks for sharing this. I will be sure to link to this from my blog for others to use. Very helpful.


  69. KT says:

    Any thoughts on adding a favicon to your FB business page? Like how to do it?

  70. zambanini says:

    the thumbnail size is wrong.
    facebook posts thumbnails till 115 x 115 pixel

  71. Marc Lucas says:

    Facebook have recently increased the status limit to a ridiculous 63206 characters as I’m sure you know but that certainly doesn’t detract from this being a great little tool, thanks.

    I have included it in the SMB Social Media Monitor (http://www.scoop.it/t/smb-social-media-monitor).

  72. great & up2date work!

    one small addition: we just discovered that the post-thumbnail on mobile (at least the iphone-app) is cropped to something like 90×80.

  73. Patrick C says:

    Great & valuable information, this isn’t the first post from you that inspires or helps me : thanks!

  74. Tanya Woods says:

    Thanks so much for this! I’ve been collecting notes and snippets for months. It fabulous to now have it all in one file.

  75. Thanks for this great information , Regards

  76. Shai says:

    As for “Pictures displayed in Facebook” goes, they changed this sometime in August 2011 … its now 960px for landscape photos.

    You can read about it here in their official blog:

    I hope you concur and correct this.

  77. Gene Evangelist says:

    Does anyone know the exact pixel height
    of the area to the right of the profile picture area
    above the iframe area
    where the name of the business is located ?

    Gene Evangelist

    • There is no fixed/definite height to that, because the browser renders the text using its own fonts, so it will vary from browser to browser and depending on what zoom settings each user is using. Also if the brand and tab names are long, they will go onto two (or more) lines.

  78. What sizes should the photos that appear above the status updates? Thanks and have a groovy day!

  79. Ryan says:

    Great tool, thanks for sharing what must have taken a few hours to put together!

  80. Yes, I’m afraid you did miss something: application canvas pages – 760 pixels wide, unlimited height.

    Johan (above) is wrong about IFRAMES in app. You can have unlimited length if you put in the relevant Javascript in your page to tell Facebook to make the page adapt automatically. See various examples I’ve built at http://www.facebook.com/natts.com

    Facebook Developer Garage London

  81. fran says:

    Thanks for the cheat sheet, what a great idea to keep you reminded of it all.

  82. Johan says:

    The height of Facebook iframe apps are not unlimited though, 700 px or so

  83. Francis says:

    I single picture over 2000px in height will cause a repeat.

  84. Thanks, Karin and Cindy! Yes, Karin, you can use it and a link would be nice.

  85. Terrific information thank you for sharing. I have been wondering about this for a while and you made it so simple thank you. Cindy

  86. Karin says:

    Thanks, that is very useful information. I hope you don’t mind if I use it for my Social Traffic Club (with your link of course).

  87. Thanks for adding that, Syed!

  88. Syed says:

    Nice Post Pritt,

    Guess you just missed the allowed no. of character in Facebook Questions.

    It is 170 words.

    Here’s my Article on FB questions: http://www.socialmediasimplify.com/2011/05/how-to-utilize-facebook-questions-best.html



  89. Priit Kallas says:

    Thank you for letting me know, Casey. Fixed!

  90. Casey says:

    The text link for the PDF doesn’t work. However, the image link works.


  91. Michelle says:

    Thank you! This is exactly the information I’ve been looking for lately, and you’ve compiled it in one place. I appreciate it.

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