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How to Prepare for Facebook Timeline for Brand Pages

UPDATE: Facebook Timeline for Brand Pages is now live! Read: A View of Facebook Timeline Brand Pages and How to Enable it Right Now

Big mac1 275x204 How to Prepare for Facebook Timeline for Brand PagesIn mid September, when first people got access to Facebook Timeline profile pages, we posted a theory that soon there will be Facebook timeline for brand pages. It turns out that we we’re right as it was reported last week that Facebook will be launching timeline for brand pages in the end of February. Right now it seems that the date has been set for 29th of February. Cool, right? But wait, there’s even a live countdown for timeline for brand pages release date. Just a bit less than 8 days to go. It’s just a bit after Twitter released even more of the new Twitter brand pages. Coincidence much?

While a lot of things are uncertain as to how timeline for Facebook brand pages will change Facebook marketing, some are almost dead certain. Such as the background image and what you should post on there. The same might be said for Facebook milestone events. Furthermore, I think it’s pretty safe to bet that the overall design of the Facebook timeline brand pages will become more visual. So here’s a few ideas how to prepare for the upcoming release of Facebook timeline for fan pages.

facebook page timeline1 675x504 How to Prepare for Facebook Timeline for Brand Pages

Design an appealing Timeline cover image

Facebook timeline cover page size:

Width: 851px
Height: 315px

For more sizes, take a look at our Facebook Cheat Sheet.

  • You cannot use a call-to-action such as “Like or share”. This is against Facebook’s new policy of cover photos (Source).
  • Explain what you’re about in a short and understanding manner. We are “Cats and Dogs” and we will babysit your loved pets while you’re on holiday!
  • Make your cover image and profile picture thumbnail interact with each other. Here are some really great Facebook Cover page examples which you might find inspiring.
  • Background design. User your corporate visual identity and colors to distinguish yourself from your competitors. Use your own products or perhaps feature a group picture of your entire customer sales team. Be original!

Visual content

In essence, Facebook Timeline is a lot more focused on visual depiction than the old fan pages that we are used to. Consider the following:

  • Display events such as when your company was founded.
  • Go back in time and gather information about when were important products/services launched. Add a neat looking visual and voila!
  • Make sure you add images to these events and furthermore, make sure you select the right kind of images to tell the story of your brand. If you don’t have any good pictures to go with these events, now is the last time to start photoshopping.

Open Graph

It’s safe to assume that with the launch of Facebook Timeline for brand pages, Open Graph will gain even more ground. Maybe it’s the right time for your business to make an app that is deeply integrated with your products? For example, if you are an online store selling books, you might want to integrate Facebook connect and Open Graph and make it into a loyalty program. For example, if you buy via Facebook connect, you receive 10% off your purchase.

Not a lot is known right now but this is the time to start brainstorming. If you have any ideas about Timeline’s new features or perhaps ideas about how to prepare, please leave them in the comments!

Image credit: Mashable.


Posted on: February 21, 2012

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12 Responses

  1. Stu February 21, 2012 9:09pm

    What do you think will happen to iFrame tabs currently on the left hand side? will this give more space again for the iFrame content? So much more to consider


    • Mart Prööm February 21, 2012 11:11pm

      Great point, Stu. I think it’s safe to assume that tabs/applications will remain. But how exactly are they gonna be displayed is unsure yet. Maybe they will be displayed just below the cover photo?


  2. Ben February 26, 2012 1:01pm

    I’ve got mixed feelings about the new Timeline. One big beef is that the Cover Photo is so awkwardly shaped. It’s expansively wide and really stout. All the photos I want to use either get cropped severely or don’t fit right. I did find an app that lets me make my Cover Photos look really good that I wanted to share.
    It allows you to use multiple images and add text.

    You can see some pretty inspiring user-generated samples here:


  3. frank inzirillo February 27, 2012 7:07pm

    We are taking a wait and see approach to this. With almost all of our pages having a Nonfan image using a call to action to like the page in order to receive a special offer that is exclusive to fans only-we are curious how this will affect this marketing strategy.


  4. Pingback: Facebook Timeline for Pages: 3 Ways to Get Ready | Blogging Bistro

  5. Pingback: Jaką grafikę przygotować na oś czasu na Facebookowy fanpage? | Piotr Sajnog

  6. Mary Green February 29, 2012 9:09pm

    Maybe I am confused, but you suggest using the cover image for promotional purposes, yet, Facebook says NO, wouldn’t it be best to give that warning here?


    • Mart Prööm February 29, 2012 9:09pm

      Good point, Mary. Haven’t had the time to revise all of the old posts yet. Will do in a sec. Thanks!


  7. Rolf March 2, 2012 3:03pm

    Hi, Thanks for the initiation to the fbpage timeline implementation.

    I want to remark that when you load a fbpage initially then the page is automatically scrolled down about 150pixels. As a result the cover page is partially invisible; especially the title if you put the title at the top. I had to move the title to the bottom of the cover page so that it is visible … :( Is this the expected behaviour or a temp bug ?


    State after opening the page:

    State when scrolling up manually:



    • Mart Prööm March 2, 2012 3:03pm

      Hi Rolf, not sure if it’s intended or purely a bug from the developers. As far as I know, there has been no official talk about this.


    • Clint March 7, 2012 3:03pm

      @Rolf “The lower portion of the header will show even on smaller devices as the top of the page” so basically it is on purpose in order to make sure smaller screens see the navigation instead of just the header image.


    • Rolf March 7, 2012 4:04pm

      Thanks Clint. That makes sense. I did some further testing. a. The header is displayed in full when the height is at least 1024px . b) 150px is stripped off when using a display height of 768px. | Thanks for the clarification.