Top 10 Social Media Marketing Mistakes You Should Avoid

top 10 social media marketing mistakes

Social media marketing is something that everyone is adopting. Be it an established business or a small local business. Everyone wants to jump onto the bandwagon of making their brand presence felt on social networks. The simple reason being – that’s where the crowd is. However, there are some common social media marketing mistakes visibly noticed.

  • Why are all endeavors not successful?
  • Why are all Facebook and Google Plus pages as popular?
  • Why are your competitors doing better on SMM?
  • What promises are you making and not catering to?

There are various such questions that need to be answered. Hence, here are the top 10 social media marketing mistakes that you should not make in your marketing:

1. Don’t Jump Into Social Media Marketing Without A Plan!

Most companies might have experienced this and you could be one of them. The story goes like this: you decide to join the social network, make your profiles, load it with info, put great stuff out there to attract attention and then disappear. Within weeks of your ‘super’ launch your page is converted into a barren land with followers wondering what they are doing there and some people seeking answers and getting no replies. Your social media presence soon becomes a flop show!

Social Media Marketing Plan

Image Credit: Intersection Consulting

So the first step is to have a social media marketing plan.

The plan should be such that it should build on your presence and not let it dwindle. Any plan would need:

  • Time investment
  • Strategy and goals
  • Team for interaction

You need to keep your resources in place to have the game progressing.

Get your strategy in place before you start. I will give you easy to follow steps that help you give your social media strategy a solid foundation. Read: How to Create Your Social Media Strategy?

2. Spamming

Another mistake people make is to throw links on the internet on all the social networks. Why post irrelevant links? They never work

3. Multiple Profiles On Social Sites

This is another trend where a company has more than one profiles on sites like Facebook and twitter – all of which link to the main website. For one thing, having more than one profile is not legally right. For another, it’s a waste! Put in efforts in one direction and get people, real people, to your company. There’s no point building loads of followers who really aren’t interested in your work and are simply connecting to build ‘following’.

4. Very Little Interaction

In many cases, profiles have updates but no participation in conversation. Lack of conversation with your clients and followers decreases value of your social presence and you don’t build on valuable relationships

5. No Real Followers

This is a big mistake – keeping an active page with lot of info but no real followers. This means you don’t really have virtual support and weakens the basis of your social existence. To avoid this, it’s important to build a slow and steady network of real people.

6. Bookmarking Randomly

Social bookmarking is important. But if you are bookmarking all sites with back-links to your website, with no real relevance, then it’s not going to work well for your business.

7. Automated Posting Of Links

Another mistake is automated posting of back-links to your website. Of course, automation eases the load on your manual efforts, but a structure is needed and randomness doesn’t pay. You only look like just – another – spamming site!

8. Less Visibility

This is an interlinked factor where you seem media shy! There are various profiles that are extremely careful in a bid to be less aggressive and hence, end up going unnoticed. It’s important to be active and visible.

9. Not Spending Wisely

Social media marketing is an affordable platform which is its greatest charm. Yet, not spending wisely in the bargain is what should not happen. You may spend too much on social media ads but nothing on hiring an SEO company to do your SMO work. Isn’t that a bad choice? Why not make a balance and use your money well.

10. Your Target

And the most important is to know your target audience. Aiming in the dark may seem like you are working very hard, but in the end, results will suffer!

Author is a SEO strategist and a content writer. She enjoys research and working in areas of web development, link building and social media marketing.

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Image credit: A perfect 10 by Heather

14 Responses

  1. Arden says:

    Hello,

    An informative article. This article has well-explained the mistakes that most of the businesses make in social media marketing. I agree with you that most of the businesses jump into social media marketing without any proper planning.

    I liked the fourth point of this article which is “very little interaction”. Many businesses fail to interact with their clients and followers. You should know your target audiences. You need to know the preferences of your target audiences.

    I read a similar article on “5 Social Media Marketing Mistakes That Entrepreneurs Need To Avoid Like Plague”. Here is the link: https://www.infographicdesignteam.com/blog/5-social-media-marketing-mistakes-that-entrepreneurs-need-to-avoid-like-plague/

    I am sure it will help you.

  2. sumit says:

    I am a social media marketing expert and i know what are the twitter marketing mistakes which i have experienced during project managment. i have listed some mistakes here on my blog which are apart from these mistakes > http://marketingwithsumit.wordpress.com

  3. Nice list! but i cannot see time to spend and budget for ads!

  4. Any plan would need:
    ►Time investment
    ►Strategy and goals
    ►Team for interaction

    …great description! Clients need to adopt and understood these.

  5. I think that’s right, i also new when doing SMO, I also doing those mistakes. Thanks for sharing these great information with all, because i think many people doing those mistakes when doing SMO.

  6. frequenweb says:

    very useful and informative post. trainee people must read this one.

  7. Abduljohnyy says:

    Is there any possibilities of ‘information overload’ in Social Media?

    But they may call them ‘viral’?

    is this good for all?

  8. Stanley Rao says:

    good and a great post.. lead to a huge curiosity

    • ellisa schade says:

      if ur interested in more curiosity visit dheerthan for more stuff good like these. if u can then do suggest this link with them

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    […] Top 10 Social Media Marketing Mistakes that you Mustn’t Make […]

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  4. March 1, 2016

    […] “Most companies might have experienced this and you could be one of them. The story goes like this: you decide to join the social network, make your profiles, load it with info, put great stuff out there to attract attention and then disappear. Within weeks of your ‘super’ launch your page is converted into a barren land with followers wondering what they are doing there and some people seeking answers and getting no replies. Your social media presence soon becomes a flop show!” – a mistake we have made ourselves. – More on all the mistakes you should avoid. […]

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